Public Relations News Round-Ups

2015-11-17 by EPR Staff
Huntsworth’s PR

Huntsworth’s Multitasking PR Finesse Grayling, Huntsworth’s PR flagship, finished its third rebranding in five years, and now claims to be ready to reverse its recent misfortunes amidst rapid change in the PR market. “This new identity was developed in response to client feedback, in consultation with our leadership team globally and using our own in-house studio to reflect a mood of confidence throughout the agency, buoyed by new leaders in key positions, new client mandates and a clear vision,” commented Huntsworth’s CEO and Grayling chairman, Paul Taaffe. Grayling was a major focus for Huntsworth this year, as a significant realignment... Read More >

Public Relations Conferences and Talks

2015-11-06 by EPR Staff
PR Conference

PR Conferences give great information and networking opportunities.  The more networking, the more effect to economic context. Once networking and learning become chief goals, all that’s left is where to go. Here are some PR Conferences maximizing business’ exposure, networking, and research opportunities. Google for Communicators Conference - February 11 Located at Hyatt Regency, San Francisco, PR News hosts this conference. The event lasts one day and features presentations and open talks to discuss the basics of Google’s capabilities. In-depth training provided PR professionals with the critical tools, strategies and insights business-minded communication often requires taking their Google-related plans to... Read More >

Taming Mobilegeddon – Google’s Latest Mobile Algorithm Update

2015-04-27 by EPR Staff
Taming Mobilegeddon

Google's new mobile-friendly algorithm, which has been dubbed the "Mobilegeddon," descended upon the web on April 21. The Mobilegeddon demotes sites that are deemed not mobile-friendly in searches performed on mobile devices. Below are some tips to ensure your website is up to Google's standards for mobile devices. We will also introduce several tools that help show whether a site is mobile-friendly. First, make sure that your site can be easily read on mobile devices. A good tool to determine this is your everyday smartphone. The mobile-friendly algorithm only pertains to web searches performed on smartphones. Searches from feature phones... Read More >

Best Companies to do PR For

2015-04-21 by EPR Staff
best pr company

Reputation Institute, a private consulting firm, conducts online interviews annually, asking people for their thoughts about the nation’s largest (by annual revenue) 150 companies’ products and services, citizenship, workplace, financial performance, governance, innovation, and leadership. Each company gets a score from 0 to 100 according to the responses received, then they rank the companies. The top companies based on their CSR (corporate social responsibility) reputation come from the IT, media, entertainment, automotive, and consumer goods industries. In order of rank, the report released this month shows the top 10 companies are: Google, Microsoft, The Walt Disney Company, BMW, Apple, LEGO,... Read More >

Understanding Google’s Upcoming Mobile-Friendly Algorithm Changes

2015-03-30 by EPR Staff
google mobile algorithm

Come April 21, 2015, megalithic search engine Google will divide the HTTP world into the Haves and the Have Nots, into those that are mobile-friendly and those that are not. There is no spectrum of mobile-friendliness. In an effort to woo the 60 percent of its traffic that search by smartphone, tablet and "phablet," Google will either assign a website a gray mobile-friendly label in the SERP description, or it will not. Pages that fail the test will either not be returned or will straggle in at the bottom. The algorithm works by page-by-page, real-time analysis. It does not affect... Read More >

Google Algorithm and the Press Release: What does it mean for you?

2015-03-19 by EPR Staff
google press release

It always seems that when Google updates its search ranking algorithms, negative results ensue for those attempting to promote themselves through the world's largest search engine. That being said, it may come as refreshing news that the latest algorithm update actually works in favor of companies that are using search engine optimization as part of their overall marketing strategy. What Has Changed? Google's latest round of algorithm updates has been focused on allowing corporate news updates to rank alongside standard news websites. For a very long time, Google has strictly controlled news based search engine ranking, saving top positions for... Read More >

Are Google updates the SEOs friend?

2014-10-10 by EPR Staff
The Truth on PR, Social Media, SEO & Email Marketing

When most of the SEOs I have spoken to think of a Google algorithm update it is about lost positions, angry clients and disavow files. “One minute you have a happy client who is showing up for all their converting terms and suddenly... BOOM”. Typically this will happen on a Friday at 4.30pm just before you are due to go to the pub, then have to spend the following days chatting to a guy called ‘Link Daemon’ who lives in Boston and just happens to know someone on G+ who inturn just happens to be dating the cousin or someone... Read More >

Facebook’s Ad Network: Why It Might Beat Google’s Ads Starting Next Week

2014-09-29 by EPR Staff

For a very long time, Google's AdWords has been the main contender of online ads due to the sheer volume of search engine users that utilize Google, but now Facebook is set to release a new ad network next week. The most important change that the Facebook ad network promises to bring is an easier time for ad buyers when it comes to purchasing ad space. It promises to make it easier for marketers to understand how ads will appear, and what their effect will be on the users that see them.The other change that Facebook's new ad network will... Read More >

Facebook Leads in Social Media News Consumption

2013-11-15 by EPR Staff

A recent study by Pew Research Center in collaboration with the John S. and James L. Knight Foundation, revealed just how social media users consume news across several social media platforms, including Facebook, Twitter, Google+, reddit, Tumblr, Myspace, YouTube, Instagram and Pinterest, among others. The results show that news consumption varies widely across these networks. [caption id="attachment_47115" align="aligncenter" width="750"] More than 30% Facebook users in the US turn to the social network to read news[/caption] According to the research, Facebook is the largest social networking site among U.S. adults, and the most popular when it comes to news consumption too.... Read More >

Mobile Search Showdown: Google vs. Bing

2013-10-19 by EPR Staff
bing tablet search

First, Yahoo! revamped its logo, then Google, and Bing followed suite. Next, Google announced a new algorithm, called Hummingbird, making a big deal about redesigning its search engine for a better mobile experience. Both Hummingbird and the redesign are mere noise, from a company that struggles to keep relevant as Internet users are moving to smart devices. A company which, by all signals, is hemorrhaging cash - but this, in a future analysis. Hummingbird, which aims to be a "conversational engine" based on "intelligent" natural language search, fails lamentably to deliver on its promise. The mobile UI is still stuck... Read More >

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