Omnicom & Publicis – Should Google Be Afraid?

2013-07-29 by EPR Staff

The news that mega ad companies Omnicom and Publicis would merge shook up the communications world a bit yesterday, and the New York Times even hinted Google may be in some peril ad-wise. But can even the biggest ad company on Earth really compete with Google in the digital world? [caption id="attachment_44467" align="aligncenter" width="585"] Omnicom the vanity url[/caption] While the New York Times report attests to even huge companies now personalizing the "experience" of consumers, marginal digital engagement by these same entities says nothing about really being personal. In a coming age of ever more connected customers - we question the... Read More >

In Apple’s Mind, The Enemy of My Enemy is a Friend

2013-06-13 by EPR Staff
iOS 7 banner.

The World Wide Developers Conference kicked off this week and among the revelations from developers, one of the most curious came from Apple upon the unveiling of its new iOS 7. The upgrade for iOS on Apple’s mobile devices has received mostly impressive reviews and represents the biggest change to its mobile OS since its development. Despite all the positive reviews, there was considerable confusion over one move from Apple. [caption id="attachment_43357" align="aligncenter" width="585"] iOS 7 coming this Fall, likely with a new iPhone in tow.[/caption] When iOS 7 launches, its popular personal assistant SIRI will no longer conduct searches... Read More >

The Internet and the Death of Privacy

2013-05-30 by EPR Staff

The internet has brought us access to more information than ever before in history, racking up a long list of positive additions to the daily human experience. Unfortunately though, access to information comes at a price; the web itself exists based only on the contributions of surfers, and you're no different, especially with the rise of social media over the past decade. Each and every time you contribute to the web in any way, your activity is recorded and saved for posterity, giving anyone who wishes to the ability to learn more about you than you likely know, all with... Read More >

Learning Google+ for the Nonprofit

2013-05-27 by EPR Staff
Google Plus

Just when you’d gotten used to Twitter and Facebook, a new kid arrives on the block. This time it’s Google+. Ignore it at your peril because there are new and varied audiences there that may be receptive to your nonprofit’s message. Other than new audiences, what advantages are there to making a splash on Google+? It’s all about presentation. The design is better. It’s cleaner, and the graphics are splashier. Big difference, right? The Google+ page is just so much nicer to look at and that is due to the Google+ design. The thing is people are diehards. They aren’t really... Read More >

Sergey Brin Never Sent My Google Glass Test Kit!

2013-05-07 by EPR Staff
The coming iHelmet

Did you get your Google Glass test unit yet? If not, then you're simply not cool at all. At least this is the sense most of the online world must have seeing the likes of Robert Scoble or Pete Cashmore among the 8,000 “explorers,” people picked by Google to wear the first ones of these massively anticipated wearable smart toys. Okay, maybe more than toys. [caption id="attachment_42333" align="aligncenter" width="585"] The coming iHelmet[/caption] Don't worry, you really don't have to be seen wearing these gadgets to be cool. After all, I am cool and Sergey never sent me a pair. And I... Read More >

Google Images Redesign Generates Controversy

2013-02-05 by EPR Staff
Google Images search screenshot

Google recently announced having redesigned Google Images in order to “provide a better search experience”. When making the changes, the search giant took into considerations feedback from both users and webmasters. With the new version, users can flip through images using only their keyboards, and are allowed to see detailed information about the image (the metadata) in the lower part of the photo. [caption id="attachment_40455" align="aligncenter" width="585"] Google Images search screenshot[/caption] Additional information for each photo, such as the title of the page hosting the image, the domain name it comes from, and the image size was also and added feature. But... Read More >

The Four Horsemen of The Link Apocalypse

2013-01-31 by EPR Staff
Link Apocalypse

Messing with Google and their SERPs can land you in hot water, and Google is working their hardest to actively change the world of questionable SEO practices. From big time businesses to bloggers trying to grow, and cast their net a little further into the Internets, no one is safe — not even Google itself. Those who feel the wrath of Google know what storms lie ahead for others who don't heed the warning signs when headed into the stormy, grey seas of questionable SEO practices. Which is no place you would like to meet the Four Horsemen of the... Read More >

Google Cannot Get Over Losing NORAD Santa Tracker to Bing

2012-12-22 by EPR Staff
Google Santa Tracker

You would expect the world's strongest search engine to be able to keep its partnerships, but this year, somehow NORAD 'Santa Tracker' dumped Google for Bing. Google has been supporting NORAD to track Santa Claus since 2007, but this year, the two companies parted ways, "agreeably" as they said. NORAD (North American Aerospace Defense Command), which is a military organization of Canada and the United States, providing aerospace warning, air sovereignty, and defense for the two countries, told NBC News that NTS and Google mutually agreed to go in new directions. The company turned to Microsoft to keep on tracking... Read More >

UK Companies Continue to Invest in Social Media Marketing and in Search

2012-12-20 by EPR Staff
social media icons everything-pr

Search and social media marketing will most likely be on the wave in 2013, as a new report reveals that companies will continue to invest in these areas. The UK Search Engine Marketing Benchmark Report 2012, carried out by Econsultancy in association with digital agency NetBooster, covers search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing. Over 500 client-side digital marketers and agencies participated in this sixth edition of the report, which offers a comprehensive analysis of the UK search marketing environment. Lewis PR, Kwittken PR and others do digital PR work in the region.... Read More >

Google Search: Facilitating Fantasy or Fact?

2012-10-28 by Ronn Torossian
ronn torossian google

Will Later Search Engines Show Obama As Born In Kenya? Can Pepsi Say Coke Is Out Of Business and Search Engines Will Agree? A long-term high-profile client of 5WPR called me recently. He told me he got engaged for the 1st time and is planning a holiday wedding.  He’s never been married – yet was mystified that on Google there’s a new info graph which refers to him as married.  He wanted it corrected – so we prepared a notarized letter from him stating he’s never been married, copied the 1st page of his tax returns saying so, and multiple... Read More >

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