The Internet and the Death of Privacy

2013-05-30 by Aaron Sarno

The internet has brought us access to more information than ever before in history, racking up a long list of positive additions to the daily human experience. Unfortunately though, access to information comes at a price; the web itself exists based only on the contributions of surfers, and you're no different, especially with the rise of social media over the past decade. Each and every time you contribute to the web in any way, your activity is recorded and saved for posterity, giving anyone who wishes to the ability to learn more about you than you likely know, all with... Read More >

Learning Google+ for the Nonprofit

2013-05-27 by Aaron Sarno
Google Plus

Just when you’d gotten used to Twitter and Facebook, a new kid arrives on the block. This time it’s Google+. Ignore it at your peril because there are new and varied audiences there that may be receptive to your nonprofit’s message. Other than new audiences, what advantages are there to making a splash on Google+? It’s all about presentation. The design is better. It’s cleaner, and the graphics are splashier. Big difference, right? The Google+ page is just so much nicer to look at and that is due to the Google+ design. The thing is people are diehards. They aren’t really... Read More >

Sergey Brin Never Sent My Google Glass Test Kit!

2013-05-07 by Richard D. Pace
The coming iHelmet

Did you get your Google Glass test unit yet? If not, then you're simply not cool at all. At least this is the sense most of the online world must have seeing the likes of Robert Scoble or Pete Cashmore among the 8,000 “explorers,” people picked by Google to wear the first ones of these massively anticipated wearable smart toys. Okay, maybe more than toys. [caption id="attachment_42333" align="aligncenter" width="585"] The coming iHelmet[/caption] Don't worry, you really don't have to be seen wearing these gadgets to be cool. After all, I am cool and Sergey never sent me a pair. And I... Read More >

Google Images Redesign Generates Controversy

2013-02-05 by Aaron Sarno
Google Images search screenshot

Google recently announced having redesigned Google Images in order to “provide a better search experience”. When making the changes, the search giant took into considerations feedback from both users and webmasters. With the new version, users can flip through images using only their keyboards, and are allowed to see detailed information about the image (the metadata) in the lower part of the photo. [caption id="attachment_40455" align="aligncenter" width="585"] Google Images search screenshot[/caption] Additional information for each photo, such as the title of the page hosting the image, the domain name it comes from, and the image size was also and added feature. But... Read More >

The Four Horsemen of The Link Apocalypse

2013-01-31 by Aaron Sarno
Link Apocalypse

Messing with Google and their SERPs can land you in hot water, and Google is working their hardest to actively change the world of questionable SEO practices. From big time businesses to bloggers trying to grow, and cast their net a little further into the Internets, no one is safe — not even Google itself. Those who feel the wrath of Google know what storms lie ahead for others who don't heed the warning signs when headed into the stormy, grey seas of questionable SEO practices. Which is no place you would like to meet the Four Horsemen of the... Read More >

Google Cannot Get Over Losing NORAD Santa Tracker to Bing

2012-12-22 by Archie Obrien
Google Santa Tracker

You would expect the world's strongest search engine to be able to keep its partnerships, but this year, somehow NORAD 'Santa Tracker' dumped Google for Bing. Google has been supporting NORAD to track Santa Claus since 2007, but this year, the two companies parted ways, "agreeably" as they said. NORAD (North American Aerospace Defense Command), which is a military organization of Canada and the United States, providing aerospace warning, air sovereignty, and defense for the two countries, told NBC News that NTS and Google mutually agreed to go in new directions. The company turned to Microsoft to keep on tracking... Read More >

UK Companies Continue to Invest in Social Media Marketing and in Search

2012-12-20 by Almaz
social media icons everything-pr

Search and social media marketing will most likely be on the wave in 2013, as a new report reveals that companies will continue to invest in these areas. The UK Search Engine Marketing Benchmark Report 2012, carried out by Econsultancy in association with digital agency NetBooster, covers search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing. Over 500 client-side digital marketers and agencies participated in this sixth edition of the report, which offers a comprehensive analysis of the UK search marketing environment. Lewis PR, Kwittken PR and others do digital PR work in the region.... Read More >

Google Search: Facilitating Fantasy or Fact?

2012-10-28 by Ronn Torossian
ronn torossian google

Will Later Search Engines Show Obama As Born In Kenya? Can Pepsi Say Coke Is Out Of Business and Search Engines Will Agree? A long-term high-profile client of 5WPR called me recently. He told me he got engaged for the 1st time and is planning a holiday wedding.  He’s never been married – yet was mystified that on Google there’s a new info graph which refers to him as married.  He wanted it corrected – so we prepared a notarized letter from him stating he’s never been married, copied the 1st page of his tax returns saying so, and multiple... Read More >

Businesses Still Using Traffic as Main Indicator of Performance in Google Analytics

2012-10-20 by Almaz
Google logo

Google Analytics is a service that’s been available for many years now. You'd think that businesses went from traffic to other indicators in analyzing their online presence. You'd generally be wrong, as 73% of businesses are still using traffic in their reports, according to a new study. The DBD Media survey of 50 e-commerce sites showed some other interesting facts. For instance, 67% of websites haven’t integrated social media tracking. This is not very good as it shows companies are not monitoring which piece of their content is shared and where. Let's not forget that social media monitoring could also prevent... Read More >

YouTube Launches Original Channels in France, Germany and the UK

2012-10-08 by Aaron Sarno
youtube logo

A year ago, YouTube launched original channels, trying to draw more people to this website to watch interesting content. Now, as the existing ones have a huge success, YouTube brings original channels to France, Germany and the UK. You can have a look at what they have prepared here. “From local cuisine, health and wellness and parenting to sports, music, comedy, animation and news, this new lineup of original channels will have something for everyone” said Robert Kyncl, VP, Global Head of Content. “They are backed by some of the biggest producers, well-known celebrities and emerging media companies from Europe... Read More >

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