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Johnson City, Tennessee Issues Branding RFP

2017-05-17 by Aaron Sarno
Johnson City, Tennessee Issues Branding RFP

City of Johnson City, Tennessee has issued a branding RFP. The primary goals/objectives to be achieved by the branding initiative include: Uniformity - The brand should convey a common message and image to audiences both within and outside of Johnson City. Community Identity/Pride – Identify and promote what makes Johnson City distinct and appealing in a regionally competitive environment for investors, businesses, retailers, visitors, and residents. Community and Economic Development Promotion – Promote a healthy economy, attract private investment, new residents and young professionals, and retain key businesses and creative talent. A defined message that will market Johnson City locally,... Read More >

Pacific Surfliner Seeking Marketing Agency

2017-05-10 by John Aldo
Pacific Surfliner

Pacific Surfliner is seeking a marketing agency for brand development. On behalf of the Los Angeles-San Diego-San Luis Obispo Rail Corridor Agency (LOSSAN), the Orange County Transportation Authority (Authority) invites proposals from qualified consultants to provide a) brand development and outreach services and b) integrated advertising and direct response marketing for the Pacific Surfliner. LOSSAN BRAND DEVELOPMENT AND OUTREACH SERVICES   INTRODUCTION This Scope of Work describes Firm’s essential roles, responsibilities, functions, activities, and deliverables necessary for the successful implementation of the Los Angeles-San Diego-San Luis Obispo Rail Corridor Agency’s (LOSSAN Agency) brand development and outreach programs for the Amtrak... Read More >

Global Integrity Seeks Brand Agency

2017-05-04 by Jason Tannahill
Global Integrity Seeks Brand Agency

Global Integrity seeks an agency for Brand Strategy, Website Rebuild & Collateral Materials Creation. Global Integrity is soliciting the services of qualified firms to formulate a brand strategy, conduct a website rebuild, and produce branded collateral materials and templates. They desire a brand befitting our role as a leading innovator in the transparent, open and accountable governance space. Beyond refreshing our brand to bring it into line with our cutting edge strategy focused on putting adaptive learning front and center of the open governance agenda, we are also looking to rebuild their website and collateral materials from the ground up,... Read More >

Arkansas Tech University Issues Marketing RFP

2017-05-03 by Richard D. Pace
Arkansas Tech University Issues Marketing RFP

Arkansas Tech University is seeking sealed proposals from qualified firms to provide marketing and advertising services focused on brand awareness, student recruitment, legislative efforts and capital funding initiatives. Arkansas Tech University seeks to engage an agency who will collaborate with the Office of University Marketing and Communication to assist in raising the stature and reputation of the university through media buying and positioning. As needed, the agency may also be engaged in the creative strategy process. Project Scope This Request for Proposals (RFP) outlines basic requirements for services to be provided. Arkansas Tech University is the client and makes no... Read More >

Hartford Community College Issues Branding RFP

2017-05-03 by Aaron Sarno
Hartford Community College Issues Branding RFP

Harford Community College has issued an RFP for branding development services as they seek an agency to create and test a new brand identity that encompasses all aspects of visual identity and builds a comprehensive system for the College. Background: Harford Community College (HCC) provides high quality, accessible and affordable educational opportunities and services that promote professional competence, economic development, and an improved quality of a life in a multicultural community; HCC helps individuals increase their level of educational attainment, helps prepare and sustain an educated workforce, and serves as the community’s center for recreation, wellness and the cultural arts.... Read More >

News From Ruder Finn, Ketchum, Golin, 5WPR, and FleishmanHillard

2017-04-14 by Richard D. Pace
Ruder Finn Public Relations

Ruder Finn Asia Receives Top Marketing Rankings in China The R3 Worldwide China 2017 PR Scope Research gave Ruder Finn four rankings in the Number One slots. Ruder has moved from receiving fourth and second place ratings in 2015, proving their exemplary efforts in media relations and client services. Their four #1 rank came in “Positive Contribution to Business Growth,” “Transparent Financial System,” “Clear Project Management,” and “Social Buzz and Crisis Management.” These were backed by cost breakdown for clients, milestones, follow-ups, and detailed project timelines. R3 China’s Managing Director, Sabrina Lee, said: "We surveyed 155 client-side marketers who make... Read More >

News From Jared Kushner, 5WPR, Finn Partners, Weber Shandwick, Ketchum, Golin

2017-04-12 by Jason Tannahill
Jared Kushner Hires Josh Raffel Away From Blumhouse Productions

Jared Kushner Hires Josh Raffel Away From Blumhouse Productions Josh Raffel has been working as the PR chief at Blumhouse, a production company that produced movies such as The Purge, Insidious, and Paranormal Activity. Raffel also has extensive experience working for Matt Hiltzik at Hiltzik Strategies in his public affairs efforts. Hiltzik’s agency helped in the US Senate race of Hillary Clinton. Ivanka’s husband and White House senior advisor Jared Kushner hired Raffel to help Steve Mnuchin in the Office of American Innovation at the White House. Some have referred to the OAI as a political Suicide Squad operation, or... Read More >

North Dakota Seeking Marketing Agency For Lottery Work

2017-03-31 by Jason Tannahill
North Dakota Seeking Marketing Agency For Lottery Work

North Dakota Lottery has issued an RFP for a marketing and advertising agency to work collaboratively with ND Lottery to produce advertising services to market all Lottery products. BACKGROUND The North Dakota Lottery is a division of the Office of Attorney General. The Lottery’s mission is to maximize net proceeds for the benefit of the state by promoting entertaining games, providing quality customer service to retailers and players, achieving the highest standards of integrity, security, accountability, and maintaining public trust.  The Lottery was created in 2003 as a result of a constitutional amendment, approved in November 2002, allowing the state... Read More >

South Dakota Issues Public Relations & Advertising RFP

2017-03-30 by Aaron Sarno
South Dakota Issues Public Relations & Advertising RFP

The South Dakota Office of Child and Family Services, Maternal Child Health Program (MCH) is seeking proposals from advertising agencies to provide health communications and marketing services in support of enhancing life for all South Dakotans by improving the health and well-being of the state’s women, infants, children and adolescents. The purpose of the resulting contract will be to recruit a strategic partner to grow and shape the program’s health communications and marketing efforts. Communications Goals: The MCH program’s health communications efforts focus on the following goals: Reducing infant mortality Improving the health and wellness of women, infants, children and... Read More >

Utah Based Aquarium Issues Public Relations RFP

2017-03-12 by Jason Tannahill
Utah Based Aquarium Issues Public Relations RFP

LOVELAND LIVING PLANET AQUARIUM (LLPA) in Draper, Utah, is a world-class, mission-driven Aquarium that inspires people to Explore, Discover, and Learn about the Earth’s diverse ecosystems.  They strive to foster stewardship for the environment and life on Earth. Objectives: LLPA seeks a nationally recognized Public Relations firm with experience in the nonprofit sector, specifically with zoos and aquariums, to develop a strategic communications plan for our expansion and execute a major, national publicity campaign. The goal of this campaign is to not only raise the organizations profile on the national stage, but also help entice sponsors to help fund  growth.... Read More >

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