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According to research, the number of data breaches has been steadily increasing in the last few years. There are certain industries, such as healthcare and government, that are particularly vulnerable to data breaches. According...
A number of companies have had extremely successful influencer marketing campaigns in the last decade. Other businesses can learn from their examples and implement similar strategies in their own campaigns. Looking at what has...
Many people believe that marketing analytics only involves measuring the effectiveness of an email marketing campaign. However, the practice actually also applies to most other inbound marketing strategies. These include blogging, lead generation, social...
Aside from having a user-friendly business website, many companies are looking for other ways to use mobile marketing in lead generation . After a company creates its own website and optimizes it for mobile...
Nowadays kids know what they want, and if they don’t have the money for it themselves, they just ask an adult to buy it for them. More and more decisions by kids are happening...
In the last few years, Google’s team of engineers has focused on natural language processing and developing a better understanding of how content on a page interrelates with it. With the help of neural...
Christmas is an excellent opportunity for increased sales. It is important that businesses have the products and the infrastructure to cope with increases in demand. Christmas is typically the largest economic stimulus for many...
Being aware of the pitfalls of database marketing means one can avoid some of them. Database marketing can be utilized to deliver personalized experiences and to increase the reach of a business. A recent...
Welcome to Smart Circle University. Today’s focus is on face-to-face marketing, the most important piece of the success puzzle for this team of marketing and sales experts. At Smart Circle University, you will learn...
Companies looking to get the attention of their target audience require a lot of patience while choosing the right strategy for their approach. Many marketers understand that it’s a difficult task to be able...
