marketing

Using facts for effective advertising

2021-10-02 by Jade Minh
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All marketing campaigns cannot be categorized as either rational or emotional. That would be a gross oversimplification. Marketing professionals are sometimes criticized for writing straightforward headlines without any rhetorical nuances. However, sometimes facts are so compelling that they don’t need rhetorical twists.  While building brands during the pandemic,  one thing has to be kept in mind: that facts should inform the full customer journey. Using facts shows a mature approach. It shows that a business is drawing attention to itself by not using clever visuals or complicated strategy, they are just stating a compelling reason to buy. Facts are often... Read More >

Top Advice For Dynamic Ads

2021-09-30 by Julio Juarez
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Similar to the traditional text-based campaigns, dynamic search ads are a different powerful ad campaign that allow companies to expand their coverage and drive more website traffic. However, it’s essential for businesses to set these ad campaigns up the right way; otherwise they won’t net the desired results. The main difference between traditional campaigns and dynamic ones is using the company’s own website or a product feed instead of relying only on keywords. The Google algorithm already matches the questions from users with results that contain relevant keywords, but with dynamic ads the algorithm will be showing users the products... Read More >

Marketing Strategies for Software Companies

2021-09-29 by Julio Juarez
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These days with the exponential growth of technologies, software, and numerous Internet companies, the way a new solution is marketed to consumers ends up being crucial to a company's success. Simply releasing an excellent product is no longer enough. These days companies have to market and promote their solutions, activities, as well as build brand awareness with the target audience to drive lead acquisition and stay at the front of consumers’ minds. Fortunately, software companies can get a large number of clients and stay ahead of the competition by personalizing the buying journey and optimizing the entire sales funnel. Agile... Read More >

Seasonal advertising

2021-09-28 by Jim Crickell
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A lot of businesses capitalize on seasonal marketing opportunities. There are always new events that people are encouraged to celebrate. Holidays and cultural events do provide opportunities to boost sales for big and small businesses alike. Given below are a list of advantages of seasonal marketing. 1) Driving traffic - To acquire committed customers, a bridge is required between satisfaction and loyalty. Certain times of the year are ideal to tap into the audience's emotions like love, pride and joy. To meet the most relevant needs at the right time can bring in more traffic. During seasonal holidays, purchases revolve around finding... Read More >

Tips on Travel Marketing Campaigns

2021-09-27 by Ronn Torossian
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Companies in the travel industry often have to create attention-grabbing campaigns to inspire their target audience to make a big-ticket travel purchase. Fortunately, there have been plenty of great travel and travel PR marketing campaigns throughout the years which other companies in the travel industry can learn or take inspiration from. Jet Blue Several years ago, when people all over the globe were focused on the 2016 US elections and tensions were high, this airline company decided to create a unique campaign. In 2016, Jet Blue decided not to ignore the negativity that was present throughout the world. It decided... Read More >

Branding a Real Estate Company

2021-09-24 by JamesD
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Real estate companies understand the importance of having a company website, as well as a general presence across social media platforms. However, once those parts of a company's brand have been established, it's time to focus on all the other real estate branding features necessary for a business in that industry. Between sharing content across social platforms, creating email campaigns, and creating blog posts, it takes a bit of work to brand a real estate company. When it comes to creating brand recognition for most businesses across different industries, they have to utilize a variety of strategies. Those strategies include... Read More >

Tips on effective blogging

2021-09-19 by Jade Minh
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Blogging can act as the cornerstone of a social media marketing strategy. This is a relatively stable hub for sharing detailed and important information with an audience. It is an effective way to amplify a brand’s voice and core values, and to build authority within a business niche. The more blog posts get shared, the better a site will rank in search engines. Given below are some ways with the help of which blogs can successfully captivate an audience. 1) Include social sharing - Every blog should include social sharing widgets so that users can easily share its content with... Read More >

Basics of SEO for Online PR

2021-09-18 by Julio Juarez
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SEO can be an important part of the PR strategy for a brand. The goal of SEO is to enable search engines to match relevant content to user search queries. It also returns the content of a business as high on the results page as possible, preferably on the first page of results. SEO professionals always try to add the latest tweaks that get search engine attention. Additionally, there are some core strategies that help a website and other online content make the most of search engine visibility. The truth that cannot be ignored is that users rarely read beyond... Read More >

Interview With Brafton’s CMO: Jeff Baker

2021-09-17 by JamesD
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Interview with Jeff Baker, the CMO for Brafton's marketing team. He specializes in SEO research and testing. In his personal time, he is a woodworker and jogger. He hosts a podcast that can be found below: https://itunes.apple.com/us/podcast/above-the-fold-by-brafton/id1413932916 1.    What is the biggest challenge you’ve faced as a CMO? I come from an account management and production background. In many ways, life is a lot simpler when you have someone telling you exactly what you need to do and when it needs to be done. Your priorities are laid out perfectly in front of you; your calendar is filled with what... Read More >

Google and Apple Revenues to be Affected by New Legislation in South Korea

2021-09-13 by JamesD
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By allowing app users to pay software makers directly for the software they use, legislators in South Korea have passed a new law that will effectively end the fat commissions that tech giants Apple and Google earn from app sales. This affects the business model with which these companies operate and with which they make so much revenue from commission on app sales. Before this new legislation was passed in South Korea, software users were, like everyone else across the world, compelled to pay for applications through the payment gateways provided on Google’s Play Store and Apple’s iOS platforms. Similarly,... Read More >

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