What are the Best 2020 Marketing Campaigns

What are the Best 2020 Marketing Campaigns We interviewed a few people about what is the best marketing campaign of 2020, and here’s some of our responses. Jake Rheude, VP of Marketing at Red Stag Fulfillment said the two best marketing campaigns of 2020, “is IKEA on #StayHome.IKEA … [Read more...]

Marketing After the Pandemic

business

Marketing After the Pandemic For some marketers, especially malls and national retailers, 2020 was a big challenge even before the pandemic. COVID-19 quickly enlarged that font from 11 points to 72. American author and noted storyteller Jonah Sachs summed up what CMOs may want to watch and … [Read more...]

Public Relations and SEO for Excellent Marketing Strategies

Plenty of businesses have managed to master all of the details and intricacies of public relations, as well as marketing, especially organizations that have multiple locations. Of course, there are useful strategies that have proven time and time again that they work perfectly, such as reputation … [Read more...]

PR & Adtech: Marketing for Marketers

Over the past few years, technologies in the advertising space have exploded into the marketing space. Now, mind-blowing technology platforms automate and deliver highly-targeted advertising. This has been at the expense of conventional means, where humans working with rudimentary algorithms bought … [Read more...]

Campaign Optimization Is Every CMO’s Wish

Maximizing every asset available to get the most out of a marketing or digital PR campaign is the wish for all CMOs. The reality is that not every wish is granted because of inadequacies or failures in the strategic plan. Time and cost also play roles, and converting visitors to a brand’s website to … [Read more...]

How Firms Are Using Digital Marketing During Pandemic

Across the country, stay-at-home orders have been combined with sweeping mandates for the temporary closure of all “non-essential” businesses, such sports stadiums, restaurants, bars and barber shops. Unfortunately, despite these trying times, earning revenue and being paid a wage is still very much … [Read more...]

How Podcasting and SEO Intersect

Podcast-Advertising

Did you know there are more than 2 million podcasts on the web today? It’s evident, podcasts are here to stay and any online marketer should consider starting one. If you have a podcast or are thinking about starting one, you might want to learn about its relation to search engine optimization … [Read more...]

Big Brands Announce Facebook Boycott

Big Brands Announce Facebook Boycott Social media giant Facebook has been getting bad news ever since some of the company’s key employees went public with their frustration over the company’s policy against censoring comments on the platform. At the time, Facebook publicly acknowledged and even … [Read more...]

Without Loyalty, You Won’t Accomplish Anything

Without Loyalty, You Won’t Accomplish Anything That quote from controversial rapper and singer YoungBoy Never Broke Again sums it up for today’s marketers wanting to know everything they need about customer engagement and loyalty. Yet, according to private discount network company Access … [Read more...]