Why the Selfie Stick is the Millennial’s Favorite Toy
The Selfie Stick: A Consumer PR Dream Because taking a picture is now easier than ever with a selfie stick, the practice has become a hobby for virtually every Millennial who is “in the...
Tagged: marketing
Using Public Relations to Build a Brand
There are many ways that public relations work can help build your brand. Most of them are pretty basic, but that does not mean they are always easy. So let’s start with one that...
GoPro goes Virtual
If you have been online in the last ten minutes, it’s likely you have encountered something related to GoPro. The massively successful camera brand first caught on with its ingenious marketing campaign – encouraging...
Best Tactics for Measurement in PR and Why it’s so Valuable
How can you tell if your PR is working, and what is your return on investment (“ROI”) for the money you spend on PR? ROI on PR is not as easy to measure as...
Can Cabs Make a Comeback?
These days ask anyone, and they will tell you Uber is all the rage. At least, they will say that if they don’t work for the cab company. Talk to a cabbie about Uber,...
Four Ways to Get Multicultural Markets to Think Daily About Health
Strap yourself in because this process can be a bumpy ride. However, it’s worth every rough spot you encounter. Regardless of culture, many people are uncomfortable thinking too deeply about health issues. Guilt, denial,...
Selling a PR Agency and What to Know About the Process
Palazzo Investment Bankers, Gould+Partners Group or Art Stevens Can Help. If you are considering selling your PR Agency, first know that it probably is going to take some time. Plan on nine months from...
How to Become a Creative Genius
There’s a truth we need to acknowledge to begin. Being creative could be defined as being willing to think outside the box or color outside the lines. It could include those who stay inside...
General Societal Shifts Toward Wellness
There are several areas of societal wellness that we should all be working toward improving. Let’s briefly discuss three of those areas by offering suggestions on how to improve your practice and personal life...
Media Monitoring Tools for Public Relations: Top 100
The Everything PR list of the top 100 free and paid tools for monitoring the media for the public relations industry. Hundreds of media monitoring tools are available online. But finding the right ones can...
