How to generate leads online
A lead usually refers to contact with a potential customer. To generate leads online, asking people for their contact information is never really enough. A combination of ideas and tools have to be used...
Tagged: marketing
Creating Relevant YouTube Videos for PR
Companies can improve their public relations efforts in plenty of different ways, with one of the most effective ones being video content. Although research has shown that most people’s attention spans have been decreasing,...
Effective Strategies for Repurposing Video Content
Plenty of times companies are looking for ways to publish long-form videos, and during those times the go-to platform of choice tends to be YouTube. However, many companies tend to forget that they can...
Utilizing Content Marketing the Right Way
Companies tend to frequently look for ways to get in front of the target market and set themselves apart from their competitors. Most of the time, companies tend to focus on their unique selling...
Why Smaller Companies Shouldn’t Avoid Digital Marketing
Digital marketing is important for companies across all sizes and industries. However, creating a strong digital marketing campaign isn’t always something that business owners of smaller companies want to concern themselves with, simply because...
Essential steps in market research
When companies want to learn more about their target market or their competitors they tend to do market research. There are different types of research that companies can do, however, there are several steps...
Using NFТs in Marketing
According to one of the cofounders of the largest marketplace for non-fungible tokens, Alex Attallah, currently, there are more NFTs on Open Sea than there were websites on the Internet in 2010. Four added...
Social Listening Mistakes
According to research, over 60% of companies these days are utilizing social listening tools and platforms to keep track of what consumers are saying about the brands. However, despite the high number, most businesses...
Tips on Tracking Digital Marketing Campaigns
When companies are creating their digital marketing campaigns, they also need to keep in mind which strategies they’re going to be using, as well as the metrics that they need to keep track of...
Voice Search and Social Media in Digital Marketing
Even the best companies all over the world use digital marketing strategies to reach their target audiences and their goals. The most successful digital marketing campaigns tend to focus on how a business and...
