marketing

Generating Leads With QR Codes

2022-01-21 by EPR Staff
a guide to qr codes and how to scan qr codes 1

Aside from having a user-friendly business website,  many companies are looking for other ways to use mobile marketing in lead generation . After a company creates its own website and optimizes it for mobile users, there are a number of mobile tools it can use to attract new customers. One of the easiest tools to use is QR codes, which are square barcodes that can be scanned with smartphones. Practically everyone with a smartphone uses QR codes these days to engage with businesses. The implementation of QR codes is relatively new for many businesses, but it’s still familiar for many... Read More >

Marketing for kids’ furniture

2022-01-19 by EPR Staff
kids furniture

Nowadays kids know what they want, and if they don’t have the money for it themselves, they just ask an adult to buy it for them. More and more decisions by kids are happening in stores. Families shop together in an effort to save and share time , which allows for kids to see and ask for new things. With online education becoming prevalent during the pandemic, the demand for kids’ furniture has increased.  Kids are impulsive shoppers because they do not rationalize price. Theirs is a world of instant gratification. Kids today want cool-looking bedrooms, which means that home... Read More >

Keyword Clustering in SEO

2022-01-15 by EPR Staff
Topic Clusters They Can Boost Your SEO and Content Marketing

In the last few years, Google’s team of engineers has focused on natural language processing and developing a better understanding of how content on a page interrelates with it. With the help of neural matching the search engine can understand synonyms, which means with every update, users can use more literary terms for search queries. However, despite the search engine improving, most website owners tend to optimize their pages with a handful of keywords in mind. That’s an outdated practice, especially with the knowledge that landing pages tend to rank for hundreds of keywords in search engines. With Google continuously... Read More >

Christmas marketing ideas for small businesses

2022-01-05 by EPR Staff
Christmas Travel Tips 2015

Christmas is an excellent opportunity for increased sales. It is important that businesses have the  products and the infrastructure to cope with increases in demand. Christmas is typically the largest economic stimulus for many nations, as sales increase considerably in almost all areas of retail. Businesses across the country prepare for the all-important period in the retail calendar. Given below are holiday marketing ideas that would be helpful for small businesses to implement in order to avoid seasonal troubles . 1) Christmas email - Emails are the most easily-customizable tool for the holiday season. The mail does not have to contain sale-oriented... Read More >

Pitfalls to avoid in database marketing

2021-12-23 by EPR Staff
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Being aware of the pitfalls of database marketing means one can avoid some of them. Database marketing can be utilized to deliver personalized experiences and to increase the reach of a business. A recent report revealed that one in five businesses lose customers and revenue due to incomplete and inaccurate data. For successful marketing execution, accurate consumer data is essential. The pitfalls that marketers should overcome are enumerated below. 1) Failure to gather enough information - It is important to be sure about what the needs of a company are and to have a good idea about what those needs... Read More >

Smart Circle University: Face-to-Face Marketing 101

2021-12-22 by EPR Staff
smartcirclevideo about us holiday 2019

Welcome to Smart Circle University. Today’s focus is on face-to-face marketing, the most important piece of the success puzzle for this team of marketing and sales experts. At Smart Circle University, you will learn quickly that face-to-face sales and marketing initiatives sit at the epicenter of every campaign rolled by the marketing brokerage. In today’s University 101, we will focus on answering the following questions to give you a comprehensive understanding of face-to-face marketing hopefully and how/why Smart Circle uses this specific marketing technique to propel its clients to success: Who is Smart Circle?What is face-to-face marketing?What makes face-to-face marketing... Read More >

Tips on Creating Successful SMS Marketing Campaigns

2021-12-20 by EPR Staff
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Companies looking to get the attention of their target audience require a lot of patience while choosing the right strategy for their approach. Many marketers understand that it’s a difficult task to be able to effectively cut through all the market noise and engage the audience through the right channels, at the right time, and with the right message to make a sale. One great way to get the attention of the target audience is through SMS marketing campaigns. According to research, the average response time for text messages is less than 2 minutes, and it’s a channel that customers... Read More >

FAQ Pages for Conversions

2021-12-20 by Ronn Torossian
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One of the important elements of a company’s website is the Frequently Asked Questions (FAQ) page, which helps with a company’s customer conversion journey. Any consumer that opens up that page has already identified a need for whatever a company is selling, and has entered the consideration stage of the purchasing journey. The FAQ page can provide the consumers with information that’s required to finalize their purchasing decision. Unfortunately, many companies overlook the importance of the FAQ page, or simply add the page as an afterthought as opposed to creating a page that’s going to generate more conversions. A company’s... Read More >

Gender neutral marketing

2021-12-13 by EPR Staff
Does Gender Matter everything-pr

With gender roles being in a state of flux, businesses should be inclusive about gender. Gender intelligence measures  people’s comprehension and inclusion of gender differences. The world is changing in order to design itself around the needs of both genders.   The worlds of marketing, product design, and customer experience should also strive to do the same. Traditional views on gender are also giving way to more inclusive ones  that allow for  individualized manifestations of gender that go beyond the binary model. Market research shows instances of women lamenting that they feel ignored by financial product services which do not meet... Read More >

Service design and product ideas

2021-12-10 by EPR Staff
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Service design and product ideas have a huge impact on how happy a customer or user is going to be. Hence, they also determine how successful a business is in the long term. With  information overloads prevalent these days, it is not easy to capture the attention of the audience. The audience is not too keen to be convinced. They want to be fascinated and swept off their feet. Things have to be done differently now. According to Smashing Magazine, ‘ Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for... Read More >

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