Tagged: marketing

Turkish Airlines 0

Turkish Airlines Rethinks Brand Elements

In a move to make a bit of an image adjustment Turkish Airlines has announced the toning down of flight crew appearances. According to a press announcement from the airline, the use of red lipstick and overall more conservative grooming will go into effect for employees.

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SEO, Email Marketing and Paid Search Deliver Top ROI, Study Finds

Marketers have more and more techniques and channels available to promote their products or services, but it looks like old tools are delivering great ROI for businesses. SEO (organic search), email marketing and paid search (PPC) were the top three channels that the 1,300 digital marketers who participated in the new Econsultancy/Adestra Email Marketing Industry Census 2013 study said that deliver an “excellent” or “good” ROI.

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The 5 Golden Rules to HARO Success, as Shared by Real Users

To learn how to maximize your chances of being selected as a HARO source by a journalist, you need information from those who actually experienced success. We gathered the information for you, and put together a list of 5 golden rules.

French/West/Vaughan Announce Personnel Shake Up 0

French/West/Vaughan Announce Personnel Shake Up

There’s been a big shake up of personnel at French/West/Vaughn (FWV), one of the leading PR agencies in the US, with two senior staff members being handed promotions in addition to two new hires joining the outfit.

business meeting 0

European Companies Can Grow Using Effective SEO & Marketing

We are all in an “economic tar pit” in Europe. Growth is so slow it is almost horizontal. Where is future growth going to come from? Governments argue about the need to either borrow more, or cut more from spending, or both. Businesses despair at the lack of demand for their products and services. In many parts of the world things are looking very gloomy. Here though is the key to possible solutions. Many, not ALL parts of the world are suffering from stagnant economies and poor growth. Some actually are doing very well indeed.