How to Gain SEO Benefits from PR
Saying the PR industry has changed since I started my career just six years ago is an understatement. No longer is my day about writing, drafting and pitching press releases. Now it is more...
Tagged: marketing
Content Marketing Far More Popular in Australia than in North America and the UK
A survey from Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) about content marketing in Australia reveals that 96% of Australian marketers use content marketing.
Campaigner Elements Brings Big Data to Email Campaigns
Campaigner Elements allows you to drive more business from your email marketing, through a powerful API that can integrate the right applications into your email marketing efforts.
Media OutReach Now Offers Real Time Multi-Media News Monitoring
Media OutReach, the official Asia Pacific representative for Marketwire, has launched a new media monitoring service, covering printed, online and broadcast media in real-time.
Unison Names Chris Abraham Head of Social Media Practice
The Unison Agency just announced having appointed Chris Abraham as their head of social media. Abraham, former President of Abraham Harrison, LLC, will be responsible for the direction and leadership of Unison’s social media practice, overseeing the integration of social media across all Unison’s products and services.
Digital Tactics Most Effective in Getting Men to Buy Grooming Products
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
Global Results Communications to Handle LSN Mobile PR
Global Results Communications (GRC), Inc., a full-service public relations and digital media firm, announced today that it will manage the public relations efforts for its new client, LSN Mobile. The agency will focus on building brand awareness within the mobile ecosystem for LSN Mobile and will provide media relation services, news release strategy and industry events presence.
Five Ways to Increase Your Website’s Authority
It makes sense that the popular websites get the majority of search traffic. They’re popular because they’re considered to be authorities within their niches. They’re considered authorities because they’re popular. It’s a vicious circle of visibility, and it’s a hard cycle to crack.
Extended Analysis B2B DemGen Benchmark Survey
Traditional forms of marketing, such as direct mail, print and television advertising, continue to fall out of favor with business-to-business marketers, according to Software Advice.
Greenpeace & Limited Brands: Making Being Green Sexy
Calling Victoria’s Secret “toxic villains” is something Greenpeace is not averse to doing. But when parent company Limited Brands agrees to do a huge turnabout, the world’s most famous environmental stalwarts are likewise inclined to announce good branding news about the company too.
