RFP, Public Relations, Marketing, Social Media and more!
Hollywood is an enormous business and, in order to insure its success, entertainment companies must know their customers. The Twilight Saga: Breaking Dawn – Part 2 dominated micro-blogging social network Twitter on Thanksgiving and in the following weekend. This movie was followed by Skyfall and the newly released Rise of the Guardians as reports from the University of Southern California (USC) Annenberg Innovation
Good marketing comes from good understanding—knowing what makes your company unique and knowing why the customer should care. Do you have this kind of understanding about your brand? You should. Before you launch a...
There seems to be an ongoing battle between marketers and CEOs. Marketers always try to show that their jobs add value to businesses. But somewhere along the line things have changed, and marketers seem to be unable to convince CEOs of their activities’ benefits for organizations. Meanwhile CEOs say they have lost their trust in marketers, as a new study shows.
Media outreach, the double edged sword that slices PRs and journalists to shreds at times, any communicator out there can surely use good tools for helping out. While everybody knows about Peter Shankman’s (now Vocus’) HARO ingenuity, but have you heard of Muck Rack?
Do moms buy based on recommendations by other mothers? They always did, they always will. Then why are social media recommendations so powerful in influencing purchase behaviors in moms?
Given the number of social networks available, the number of friends on each of them, and the fact that you have to also work, not spend all day on social media, it is sometimes hard to keep up with news from friends. Newly launched EverySignal is a newly launched app that sends you daily alerts about interesting things happening in your friends’ lives, thus enabling you to get rid of embarrassing moments and replicas like “But I posted on Facebook/Twitter”.
Private Facebook users are given a ‘Promote’ button next to the ones for ‘Share’ and ‘Like,’ where they’re given the option to pay $7 to make sure that a post reaches a higher percentage of their friends by bumping it up in news feeds and making it stick around longer. What does this mean for business, and how can you take advantage of this new Facebook advertising channel?
Getting CEOs on board with search marketing can sometimes seem like an impossible task—but it doesn’t have to be. Although it’s true that most executives are used to looking at their brands in a...
Probably any marketer will tell you how important what they do is for a business. And people would agree as a new study shows. 94% of consumers and 98% of marketers consider marketing as essential to businesses, and nine out of ten people see marketing as paramount to driving sales. Yet only 13% of the people interviewed consider that marketing benefits society, and 53% of them think that generally marketing is “a bunch of B.S.”.
Corporate Social Responsibility has become important for many companies, sometimes driven by the desire of doing something good, other times just as a means of gaining awareness. The public relations and marketing agency Cone Communications launches a new approach to CSR called Corporate Social ReturnSM based on their belief that corporate social responsibility should deliver measureable business, brand and social impacts thus meeting stakeholders’ expectations.
