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Salvatore Ferragamo SpA Chief Executive Officer Michele Norsa worries about handbag sales this week – the safety of the stranded tourists who cannot go home because of the Eyjafjallajökull volcano comes second.
The largest banking and insurance institutions hire dream team of PR, research and advertising specialists in an attempt to rebuild customer trust and fight off negative comments from the Congress, the Obama administration and from their target audience as well. They shift from lobbying and campaign contributions to social media and online PR.
For Coca-Cola, and there is no surprise here, building customer loyalty is more important than short-term sales.
Mobile phones are location-based because we are. And as far as marketing goes, brands have been pining for a day when they could better target customers based on their location. Thanks to smart phones...
iMacros aims to becoming one of the top Chrome add-ons – and with a marketing strategy like the one described here, they are most likely to succeed.
Women may be on the way to ruling the social gaming industry, but they don’t really want to pay much to play. A recent study by Q Interactive and Engage Expo indicates that 55%...
Delving into the brain can be an exciting and dangerous thing to do, depending on your motives. Marketing is one of those motives that can be debatable, making some uncomfortable with the fact that...
A recent survey by ExactTech and Econsultancy has shown that a large number of marketers will be switching to online advertising this year. The ones who aren’t say that their clients don’t understand social media and it’s benefits.
Turns out, the Super Bowl might be okay after all. I’m not talking about the game. That will be entertaining, I’m sure. But the commercials are often the longer-lasting points of discussion when it...
The Superbowl has attracted millions of football fans every year. In turn, the annual championship NFL game attracts millions of dollars per 30-second ad spot from brands across the nation. As one of the...
