Trends in product sampling
These are challenging times for brands, and this is not a short-term challenge which will blow over anytime soon. Brands and customers are adapting and looking for ways to interact with each other. Experiential...
Tagged: marketing strategy
SEO Mistakes Businesses Should Avoid
For many digital businesses and brands looking to achieve success through SEO, putting all of their efforts into SEO can be quite tempting. However, if those businesses aren’t careful, the efforts can quickly backfire....
Target Audience Segmentation in Public Relations
A key part of any promotional strategy is audience segmentation: when the businesses divide the overall target audience into actionable and well-defined segments, or smaller groups. Those groups thus share some common characteristics such...
Automating Marketing Tasks for Efficiency
Most marketers these days are very busy people, and although they might know which tasks they need to automate to free up some time, it still takes time to set up the automation process...
Marketing for architecture firms
With the process of advertising being revolutionized and reinvented, architecture firms are also using new strategies. With the help of online marketing, architecture firms can reach prospective clients. Digital channels provide cost effective solutions...
Managing an Email Subscriber List
Most email marketing efforts are all about the numbers, which is why plenty of marketers avoid removing any email addresses from their subscriber lists. However, before a company even gets to the point of...
Wedding planner marketing
The pandemic has brides wearing masks but that does not draw attention away from the fact that the U.S. wedding market is a $60 billion industry. For couples, to wait for a grand ceremony...
Business Marketing Strategies For The Future
After many difficult and tumultuous months, the future still seems uncertain despite people expecting the pandemic to come to an end shortly. Many are still making predictions on what’s to come, how best to...
Marketing to decreasing attention spans
Attention span is a shrinking resource with regard to the digital consumers of the 21st century. Anything less than perfect content will result in frustrated users which will eventually take a toll on the...
David Milberg’s Five Digital Marketing Tips for Finance Firms
The digital transformation has fully taken root in most industries in today’s modern world. More established businesses from classic sectors like finance or healthcare must learn to embrace current marketing strategies more than ever...
