Tagged: marketing tactics

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2020 Perfect Vision

Marketers aiming to break sales records this year may wish to look even harder at influencers for assistance. Between 2014 and 2019, spending for print ads declined at the same rate as the rate...

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After the Temporary Boom of the Holiday Season

While most merchants are prepping for the 2019 holiday season, they should also be thinking about next year.  And the thinking should not be as much about the 2020 holiday season but retaining current...

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Minorities Will Outnumber The Majority by 2040

The U.S. Census Bureau recently reported that sometime in 2020, the number of minority children in our country will outnumber white children and that around 2040, the total number of minorities will outnumber whites. ...

How to Get Free Press Coverage 0

How to Get Free Press Coverage

From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to...

Hr and marketing 0

How Marketing and HR Can Collaborate

Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s...

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Using PR to fundraise for nonprofits

Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from...