How to Get Free Press Coverage

How to Get Free Press Coverage From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to have to work a little harder to make your brand and product … [Read more...]

How Marketing and HR Can Collaborate

Hr and marketing

Business people connecting puzzle elements representing collaboration concept Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s not news that there … [Read more...]

Using PR to fundraise for nonprofits

Using PR to fundraise for nonprofits Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from … [Read more...]

Tips on creating purposeful content

Whether you’re a small local business, a large global organization or a charity, the key to good PR and marketing is creating good and relevant content. Good content enhances your brand’s reputation, attracts customers, and is successful in converting potential customers to paying customers. Below … [Read more...]