Adapt or Lose

Most corporate leaders should be pleased.  Employment is at a high.  The economy and the stock market are doing well.  So, what is there to worry about? Baby boomers and their predecessors who believed in hard work and company loyalty are retiring.  Many of their replacements are Millennials who already make up the biggest working […]

5WPR CONSUMER MARKETING SURVEY

5W Marketing

Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These days, brands need all available information regarding their consumers, their motivations, impulses, and thoughts. It’s the only way to really market […]