MWW

Matthew Lehrich returns to White House after stint with Porter Novelli President Obama appointed Matthew Lehrich as the assistant secretary for communications and outreach, the top communications position in the Department of Education. Lehrich returned to fill the post beginning in February. He and three other people were appointed to positions in the White House and President Obama recognized their service, saying, “These fine public servants bring a depth of experience and tremendous dedication to their important roles. I look forward to working with them.” Lehrich left his position as Vice President of global reputation management and crisis communications with... Read More >

Carnival Cruise Lines added a new consumer PR director to their ranks. Robyn Fink previously worked in New York City at Taylor Strategy as one of the vice presidents. At Taylor, she was in charge of accounts for clients such as Lenovo NFL, KT Tape, Capital One, as well as overseeing P&G’s 2015 NFL draft prospects PR styling, Cool Ranch Doritos Locos Tacos for Taco Bell, and launching Mastercard “Priceless” campaign in some cities. Other previous employers during her 15 years in consumer PR include Ketchum, Edelman, and MWW Group, and during that time, she worked with celebrity sponsorships, endorsements,... Read More >

Edelman, New York City, New York. https://www.instagram.com/edelman/  with over 29,000 followers, the verified account has 408 posts at the last count. This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing. Additionally, the firm has also decided to showcase some of the 5,300 employees who work for it worldwide and have shared plenty of valuable information about the company itself or its initiatives. Unfortunately, the engagement rate for all of those posts is still low compared to the number of people who follow the account, and the... Read More >

Two opportunities which Everything-PR readers may be interested in: The Troy Cultural Alliance (TCA), an association of Troy, New York’s cultural organizations, seeks a partner to design a marketing and communications plan to help promote Troy as a cultural destination. In early 2014 a group of Troy’s cultural organizations joined together to strategize ways to promote and brand Troy as the creative hub for New York State’s Capital Region.  These organizations work to “promote Troy as a cultural destination, enable collaboration, and share information, and provide an effective voice that can speak to business, political, and community leaders about the... Read More >

  MWW PR announced today that Bret Werner, co-founder of Catalyst Public Relations had been hired as the organization’s first chief client officer. Werner co-founded Catalyst, and continued to manage the company following its sale in December 2012 as part of the Brand Strategy division within WME | IMG. Werner – who will also serve as Executive Vice President - helped grow Catalyst tremendously over ten years, and oversaw the growth of the agency.  Previously, he worked at Taylor PR, where he served as Managing Partner before co-founding Catalyst.  At Taylor, he served as one of the company’s  youngest Vice... Read More >

The simplicity of the digital commerce makes the flower business bigger than ever. Flower companies can now offer hundreds of options to their customers with the click of a few buttons. With so many companies to choose from it’s no wonder the PR and marketing strategy surrounding these businesses is so crucial to their success and differentation from competitors. Here’s a look at three of the biggest flower companies in the industry and what they offer in order to bring customers coming back for more. Teleflora Teleflora promises its consumers arrangements that are put together by neighborhood florists that always hand-deliver... Read More >

Lincoln Center Taps New Chief of Public Relations and Media Strategy The Lincoln Center of Performing Arts recently selected Mary Caraccioli as its new Chief of Public Relations and Media Strategy. Caraccioli is an Emmy Award winning journalist and media executive, in this position, Caraccioli directs and leads the Lincoln Center’s public relations, media strategies, and messaging for all institutional branches, performances and programs. Mary Caraccioli built an impressive curriculum vitae in her career. She did this by creating and presenting award winning content for cable, digital and broadcasting venues, such as, CNBC, Comcast, FOX, Al Jazeera America, and ABC.... Read More >

PR firms are all over the place, but to get a sneak peak at the 10 largest PR firms and a glimpse of their website traffic, take a look at the list below from PR Week. Edelman. The world’s largest PR agency has been around for over sixty years, and it continues pushing boundaries of what the PR industry can do. Edelman’s website traffic ranks 25,731 in the United States, and 61,360 globally. 38% of website visitors come from the U.S., 12.4% from the United Kingdom, 9.6% from India, 6.1% from Nigeria, and 3.1% from Singapore. Waggener Edstrom Communications. WE... Read More >

The public relations industry constantly features new shifts and innovations. Companies make moves and shake their businesses up – here’s a few of this weeks’ happenings: Omnicom Moving Zocalo to Critical Mass According to this report, rumblings in the grapevine speculate that media group Omnicom plans to shift the lucrative media relations firm Zocalo Group into digital design shop Critical Mass.  This move will make Critical Mass more of an all inclusive “full service” company, and Ketchum a standalone company with an established successful practice called Ketchum Digital. Omicom made a savvy business move with this decision, as it most... Read More >

FWV Named PR Agency of Record for Southern Season Recently, public relations, advertising, and digital marketing agency French/West/Vaughan (FWV) was chosen by Southern Season to be its public relations agency of record. This announcement comes after a competitive review. FWV has locations in Raleigh and Chapel Hill, NC, Charleston, SC, and Richmond, VA. FWV specializes in specialty food and gifts falling under nine distinct departments consisting of 80,000 separate luxury products, not to mention an on-site restaurant and cooking school. FWV branding campaign with Southern Season began in anticipation of the coming holiday season. “For 40 years, Southern Season has... Read More >