MWW

We went looking at some of the top PR firms and their *retirement benefit packages – with the help of Brightscope, a financial company which provides services for retirement planning.  Brightscope ranks 401k & retirement plans, and wanted to compare the plans of some of America’s leading Public Relations agencies. While many agencies information was not available, many were – and among the large PR firms we could find: APCO Worldwide and Edelman had the best 401K plans – and MWW PR Group and DKC (Dan Klores Communications) had the worst. Note that 401k’s, have differences, so comparing these PR companies’... Read More >

The American Business (ABA) Awards held their annual awards even  in Chicago, and the Public Relations industry saw many winners. The awards issued are called the Stevies® and some have called this the “Grammy Awards” for the business community. An early review of award-winners indicates that the big winners for the evening included Girl Scouts of the USA, and big winning PR firms included Krupp Kommunications, MWW and 5W Public Relations. It was a glorious nite for the fast growing PR industry. Some highlights: The PR Agency of the year Gold award went to entertainment PR heavyweight agency, PMK-BNC.  The company... Read More >

There is an old saying that warns against discussing politics or religion with people you don’t know well. Yea, well, we’re ignoring that rule right now. For the common man or woman, your political affiliation or contributions probably won’t be plastered all over the Internet. Many CEOs also do their best to keep that private. But when your firm is strongly affiliated with a number of candidates from one party, or you work for the Democratic National Committee, it’s hard to keep that secret. Here are a few we found who are either declared Democrats, or from their accomplishments and... Read More >

Here is this weeks PR News highlights from the team at Everything-PR: Cohn & Wolfe, PR agency headed by Donna Imperato and held by WPP: Grey New York, will be AOR for Pandora Jewelry, a company dedicated to designing and producing luxurious jewelry at affordable prices. Third Street Media, led by Bill Harrison and Jacqueline Feldman, announced its partnership with Popchips, beating out several other agencies vying for the business. 5W PR, headed by Ronn Torossian, has been selected as Agency of Record for Italian cookware/kitchenware maker Lagostina. Popular and well-known in Europe, Torossian’s firm will boost the client’s profile... Read More >

STIHL, a handheld power equipment manufacturing company, proved that you can take an everyday product, such as a chainsaw, and create an engaging promotional campaign that catches the interest of those beyond your target audience. Joining other companies who’ve had success creating Choose Your Own Adventure style videos, STIHL created a series of YouTube videos in which the viewer is placed in a situation and has to decide the direction they want the story to take. In this case, STIHL has placed the viewer as someone who has to make the decision of whether or not they would like to... Read More >

Michael Kempner's MWW announced earlier today having acquired a firm specializing  in reaching consumers who are lesbian, gay, bisexual and transgender (LGBT). Kempner's influential firm will roll Macias Media Group of Los Angeles in with MWW's already impressive lobbying, marketing, public relations and corporate communications offerings. The venture is clearly one to leverage the influence of the L.G.B.T. community for the purposes of MWW PR clients and vice versa. No financial terms were mentioned in the announcement, but according to the news Macias Media President Stephen Macias will join MWW as a SVP. Closely aligned with the Democratic Party and... Read More >

MWW PR Group, one of the world's most influential PR agencies, has run an analysis of the social media conversation surrounding the State of the Union speech by President Obama last night. The analysis tracked online conversation volume and sentiment across several social media platforms in an effort to better understand the American people's sentiment over the speech. Millions tuned in for the #SOTU last night, and some 670 thousand plus tweets ensued revealing citizens did not just watch the speech, they in fact interacted, and in record numbers. The infographic below from MWW maps what people reflected they care about... Read More >

MWW PR, one of the world's most influential PR agencies, has added veteran Simon Gentry to their UK office. Gentry is to head up the public affairs practice overseas, according to the news. With a background in the financial services, health care, technology, energy and nutrition, Gentry seems perfect to spearhead MWW's public sector efforts in London and Brussels. On top of his skill set, Gentry also brings an extensive network including two new clients for MWW. His previous work for clients include efforts for; VISA, Microsoft, Danone, the Rugby Football Union and British Cycling. The MWW Public Relations offices in... Read More >

MWW, one of the top five independent public relations firms in the United States fronted by CEO Michael Kempner, today announced the appointment of Simon Gentry (at left) to lead a new public affairs practice. Focused on providing clients with public affairs support in London and Brussels, Simon will draw on his extensive experience in the financial services, healthcare, technology, energy and nutrition sectors to expand MWW PR Groups’s offering in London. He has worked for a wide variety of clients including GSK, VISA, AstraZeneca, Microsoft, Abbott, Danone, the MBI Al Jaber Foundation, the Rugby Football Union and British Cycling... Read More >

Here's a recap of PR news from the last week of the year from agencies like North 6th, MWW, 5WPR, and Weber Shandwick and more... 1. Six Most Influential 2013 Brand Crisis Headlines revealed by North 6th Agency North 6th Agency (N6A), an award-winning brand communications agency based in New York City and San Francisco announced before Christmas the results for its first annual '6 on 6' program, Brand Crisis category. The agency created the '6 on 6' program to help determine the most influential stories that defined 2013 in areas like: technology, B2B, energy, consumer goods, finance and publishing.... Read More >