MWW

  Atkins Nutritional Inc., known for low-carb dietary products, hired MWWPR Group to work closely with the Department of Agriculture and the Department of Health and Human Services while the agencies draft an updated nutritional guideline. In the energy industry, electric car manufacturer Tesla Motors hired 38 North Solutions to lobby for an “energy policy for energy storage and automotive industries.”  In eyeglass prescription, Warby Parker hired Arnold & Porter to comment on the rule review of a doctor’s eye examination - requiring the doctor to provide an eyeglass prescription (if needed) at the end of the examination. A lot... Read More >

A Swedish website breakit today claimed that entrepreneur  was considering selling Tidal. A number of music websites there picked the news up – although none in English. We learned (using Google translate) that Daniel Roberti of MWW PR who represent Tidal sent an email in response to Breakit’s claim – saying there is nothing happening along those lines at the moment. He claimed it was a completely inaccurate story. Tidal is a music flow service similar to Spotify or Apple Music. Jay-Z purchased Aspiro, a Swedish-Norwegian flow service, in March then combined both Wimp and Tidal together into the current... Read More >

There’s lots happening in the Public Relations world recently – just check out some of the recent changes happening in firms – some firms are looking, and some moves completed already. Manuel Hüttl leaves Waggener Edstrom leaving them looking for a new General Manager in their Munich office (Germany). Until the position is filled, deputy GM Bianca Eichner does double duty. Reports are that Herr Hüttl left the position under mutually agreeable terms after working in that office for over eight years. Since Eichner has been leading the charge, the firm brought in several new clients – A10 Networks, Honeywell... Read More >

We went looking at some of the top PR firms and their *retirement benefit packages – with the help of Brightscope, a financial company which provides services for retirement planning.  Brightscope ranks 401k & retirement plans, and wanted to compare the plans of some of America’s leading Public Relations agencies. While many agencies information was not available, many were – and among the large PR firms we could find: APCO Worldwide and Edelman had the best 401K plans – and MWW PR Group and DKC (Dan Klores Communications) had the worst. Note that 401k’s, have differences, so comparing these PR companies’... Read More >

The NY Post’s Page Six reported today that MWW PR has acquired Berk Communications, a boutique independent entertainment PR agency headquartered in New York City.   As profiled on Everything PR a few weeks ago, Ron Berkowitz’s Berk Communications represents Jay Z, Alex Rodriguez & a number of other celebrities. MWW PR Group has been extensively covered in the NY Post over the last few months – multiple Page 6 mentions although those are likely to go down with the firing of Anthony Weiner.   What is not likely to go down, however is CEO Michael Kempner’s support for Hillary Clinton. ... Read More >

The American Business (ABA) Awards held their annual awards even  in Chicago, and the Public Relations industry saw many winners. The awards issued are called the Stevies® and some have called this the “Grammy Awards” for the business community. An early review of award-winners indicates that the big winners for the evening included Girl Scouts of the USA, and big winning PR firms included Krupp Kommunications, MWW and 5W Public Relations. It was a glorious nite for the fast growing PR industry. Some highlights: The PR Agency of the year Gold award went to entertainment PR heavyweight agency, PMK-BNC.  The company... Read More >

There is an old saying that warns against discussing politics or religion with people you don’t know well. Yea, well, we’re ignoring that rule right now. For the common man or woman, your political affiliation or contributions probably won’t be plastered all over the Internet. Many CEOs also do their best to keep that private. But when your firm is strongly affiliated with a number of candidates from one party, or you work for the Democratic National Committee, it’s hard to keep that secret. Here are a few we found who are either declared Democrats, or from their accomplishments and... Read More >

Here is this weeks PR News highlights from the team at Everything-PR: Cohn & Wolfe, PR agency headed by Donna Imperato and held by WPP: Grey New York, will be AOR for Pandora Jewelry, a company dedicated to designing and producing luxurious jewelry at affordable prices. Third Street Media, led by Bill Harrison and Jacqueline Feldman, announced its partnership with Popchips, beating out several other agencies vying for the business. 5W PR, headed by Ronn Torossian, has been selected as Agency of Record for Italian cookware/kitchenware maker Lagostina. Popular and well-known in Europe, Torossian’s firm will boost the client’s profile... Read More >

STIHL, a handheld power equipment manufacturing company, proved that you can take an everyday product, such as a chainsaw, and create an engaging promotional campaign that catches the interest of those beyond your target audience. Joining other companies who’ve had success creating Choose Your Own Adventure style videos, STIHL created a series of YouTube videos in which the viewer is placed in a situation and has to decide the direction they want the story to take. In this case, STIHL has placed the viewer as someone who has to make the decision of whether or not they would like to... Read More >

Michael Kempner's MWW announced earlier today having acquired a firm specializing  in reaching consumers who are lesbian, gay, bisexual and transgender (LGBT). Kempner's influential firm will roll Macias Media Group of Los Angeles in with MWW's already impressive lobbying, marketing, public relations and corporate communications offerings. The venture is clearly one to leverage the influence of the L.G.B.T. community for the purposes of MWW PR clients and vice versa. No financial terms were mentioned in the announcement, but according to the news Macias Media President Stephen Macias will join MWW as a SVP. Closely aligned with the Democratic Party and... Read More >