ogilvy

Ogilvy Public Relations (Ogilvy PR) has named Heather Wilson executive vice president and director of the agency's Chicago Corporate Group, reporting to Managing Director Nathan Friedman. Wilson leverages her expertise in brand positioning, financial communication, litigation support, crisis management, government relations and media strategy to create integrated campaigns that deliver business results. Wilson  is to focus on the Chicago market to develop strategy and programs for clients, in addition to overseeing management of the corporate group and heading business development initiatives. Working at Weber Shandwick for the last six years, Wilson was the global lead for the agency's digital crisis... Read More >

Ogilvy & Mather's recently launched Social@Ogilvy is a cross-discipline initiative designed to leverage the firm's social media experts for client problem solving. The social platform welcomed  a new Senior VP, Tom Boland about according to news from the firm. Boland, a 14 years veteran of the digital space, offers key experience in digital advertising, and consulting across a span of online disciplines. Prior to Ogilvy, Boland worked as a Director of Partnership Marketing at World Wrestling Entertainment (WWE). In that position Boland designed and carried out social media campaigns for companies such as; 7-Eleven, Ford, Mattel, Kmart, Slim Jim and others. Borland was... Read More >

Advertising is getting more and more focused and targets different audiences relevant to companies. IBM is aiming its new campaign set to be launched with two TV ads during the U.S. Open tennis tournament at chief marketing officers. Although there aren’t explicit mentions of CMOs, the topics chosen by the campaign are clearly targeting them. This campaign seems to be following a trend identified by research firm Gartner which found out that in 2017 the CMO will spend more money on information technology than the CIO. IBM thinks that during this year USD148 billion in information technology-related spending was decided... Read More >

Ogilvy Public Relations (Ogilvy PR) has announced having hired Kevin Slagle as senior vice president of corporate communications.  According to the news, Slagel will council clients from offices in Sacramento, extending his expertise across the corporate, government and non-profit sectors. Slagle, whose 17 years of PR management experience, formerly headed up strategic efforts for a variety of clients, from stakeholder and public education, to corporate communications, and on to grassroots outreaches and community relations, is expert in media and crisis communications. Slagle has also served clients in industries ranging from mining and energy, to land use and commercial development. Michael Law, President,... Read More >

Ogilvy & Mather was selected as the new ad agency of record for NASCAR, to promote the sport’s evolving advertising, and marketing needs. The international conglomerate, mega-agency will execute a five-year industry action plan, to engage existing fans, and to attract new fans. Ogilvy & Mather is the winner from a host of agencies that sent to NASCAR over 100 inquiries and 75 sets of credentials. Among the finalists Leo Burnett, Ogilvy and Mather and McCann Erickson North America competed in June in front of a group of senior leaders from NASCAR. Kim Brink, NASCAR US managing director of brand explained... Read More >

[caption id="attachment_36149" align="alignleft" width="200"] Because sex is no longer a taboo subject, Ogilvy PR is now the Global AOR for We Vibe and other personal pleasure products.[/caption] Ogilvy Public Relations has recently closed a global partnership with Standard Innovation Corporation, to support the brand across all communications channels from traditional PR including media relations, events, and thought leadership opportunities to transmedia content strategy and creation. Ogilvy PR will particularly employ strategies to promote Standard Innovation Corporation's We-Vibe, the world's first rechargeable couples' vibrator, and the fastest-selling vibrator in history, with two million customers from more than 50 countries around the... Read More >

Among its many honors at the 59th Cannes Lions International Festival of Creativity, Ogilvy & Mather Worldwide was also named Network of the Year. Overall, the agency won 83 Lions across all categories, including 1 Grand Prix, 12 Gold, 20 Silver and 50 Bronze. Ogilvy & Mather also placed 305 finalists in the festival. This new winning total breaks last year's record of 61 award wins (12 Gold, 17 Silver, and 32 Bronze). Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather and Film & Press Jury President at Cannes 2012 shared his enthusiasm for the distinction: "We are delighted to be crowned Network... Read More >

Ogilvy & Mather China received the Grand Prix award in the Outdoor category at the 2012 Cannes Lions International Festival of Creativity for their “#CokeHands” campaign. The piece ran across Shanghai bus shelters and elevators, building on Coke's “Open Happiness” initiative. Ogilvy & Mather China's Chief Creative Officer, Graham Fink shared his enthusiasm for the initiative: "This award is a fantastic recognition for Ogilvy Shanghai, and for creativity in China as a whole. Nurturing young talent is hugely important to me and I want Ogilvy & Mather China to be a place that attracts them and gives them opportunities of... Read More >

[caption id="attachment_34869" align="alignleft" width="300"] Ogilvy & Mather is the most effective advertising agency network (Photo: Effie Awards)[/caption] At the Effie organization’s annual awards ceremony, Ogilvy & Mather (O&M) was named the most effective agency in North America and won 18 awards.  In addition to receiving five Gold, eight Silver and five Bronze distinctions, Ogilvy client, IBM, was recognized as the most effective brand and second most effective advertiser. O&M and IBM won four Effies each for their acclaimed Smarter Planet and IBM Watson campaigns.  O&M Chicago received silver Effies for it’s CDW's People That Get IT and Truvia campaigns.  O&M... Read More >

Ogilvy & Mather has introduced an all new measurement tool leveled at measuring the effectiveness of branded entertainment. According to the news, the powerful PR company offered up the model at MIPTV. Endorsed by leading production and broadcast companies, this new standard promises to provide new intelligence and opportunities for marketers. Doug Scott, President of Ogilvy Entertainment, had this to add about the news model: "Branded entertainment has grown exponentially in the past decade, providing marketers with new opportunities to connect with consumers on new platforms and in new, non-interruptive ways. As the branded entertainment industry has matured, we've seen... Read More >