online marketing

According to b2bmarketing.net‘s recent Data Skills Benchmarking Report, nearly three-quarters of all marketers believe their companies are not getting the most from their data. The report was done in the U.K., but the fully 73 percent of marketers were concerned about their company’s ability to gather and proceed with data-driven information and listed is specifically. However, 29 percent of them believe the data skills of their team are either excellent or good. 90 percent of them feel using data effectively is either important or critical and feel their teams continue to need improvement. The head of content for B2B Marketing,... Read More >

The Alberni‐Clayoquot Regional District is seeking proposals from Branding and Marketing agencies for the Long Beach Airport in British Columbia, Canada. The Long Beach Airport (YAZ) is situated 11 km south of Tofino and 30 km north of Ucluelet on the Pacific Rim Highway. It is bordered by the Pacific Ocean, the Tlaoquiaht First Nation and the Pacific Rim National Park. The Long Beach Airport (YAZ) is owned and operated by the Alberni‐Clayoquot Regional District (ACRD). The ACRD took over YAZ from Transport Canada in 2000. YAZ was built by the Department of National Defense during the Second World War... Read More >

Andrew Gagen of MVP Recruiters e-mailed multiple people at different public relations firms noting that RF|Binder is very understaffed.  One wonders how their clients – and the industry – feels about that.  Probably not the best practice to email that around as a staffing recruiter. Gagen explains that the agency needs at least 7 people to serve their clients, including these specific opportunities: PR Opportunity #1: Johnson & Johnson Baby Care This position will primarily focus on managing the J&J Consumer Baby Care and Wound Care & Topicals work.  Candidates should have integrated marketing communications experience working on large personal... Read More >

Ecommerce is about selling online, but you can do sales in a helpful way leaving consumers with a smile on their face and even gratitude for the products offered. When done right, you might find your company name or your client’s company name on a list similar to the following. Petflow Petflow has a strong presence on social media – especially Facebook with over 1 million followers. They regularly send email updates out using information from their Facebook fan base. When the fans make positive comments about products, they are likely to show up in emails. When they have one... Read More >

There are a lot of ideas out there being shared on how to make your Twitter account blast off.  Here are a few we thought are un-conventional, yet worth sharing: 1. Hashtags. Nope, we’re not talking about the traditional use of hashtags on your posts. Use them as a search vehicle to find people interested in the same things you are. People who have used a hashtag that would appeal to your target customer. Then start following them. Don’t worry so much about checking each account out. Follow about 50-100 per day for the next month. Maybe search four different... Read More >

Social media advertising and public relations must work together in order to launch a successful marketing campaign for today’s businesses. Despite a looming sense that social media and PR differ, PR firms that also provide social media services will create profitable business ventures. It’s a PR step worth taking. Sprocket Communications Never ending media buzz and a shining light on their clients’ products and services are the goals sought after by Sprocket Communications. The agency offers three services under one roof: PR, Social Media, and Media Buying. The firm boasts effectiveness coordinating these three mediums with outside agencies specializing in... Read More >

There are times when it is best to just stop typing on social media – at least for an hour or two. You might have had one of those nose to the grindstone kind of weeks when you haven’t had much social interaction in any form for days. So you arrive home in time to be able to slip onto Facebook and scour what has been happening in the lives of your friends and family. Over the next hour, you frantically type your fingers almost down to nubs. You revel in the complete freedom of expression and love that you... Read More >

There are many ways that public relations work can help build your brand. Most of them are pretty basic, but that does not mean they are always easy. So let’s start with one that helps you with every other aspect of your PR and branding efforts. Know who your target audience is. or at least who makes up a large percentage of your customer base. One way that you can find this out is to have the data analyzed through big data methods. If you don’t know the answer to this question, then the rest of the branding suggestions are... Read More >

The age of digital marketing is now heading towards a better and advanced experience for the users. Having a positive user experience as one of your primary focuses could help you stand out among the rest of your competitors given that you’re able to satisfy the needs of your target audience, for websites, they are your visitors. A positive user experience has several benefits both for the online and offline platforms of the brand. They include: Strengthening the relationships of the brand to its customers. Amplifying offline and online content assets to other channels where targeted audience resides. Absorbing new... Read More >

Business blogs bring a your company a host of benefits. From an SEO standpoint, these blogs provide more indexed pages and link opportunities to boost your search business' ranking. A blog also positions your company as a thought leader or credentialed expert by showing company expertises. Finally, company blogs are also a cost effective way to convert consumers who find your company through  blog posts and the subsequent social sharing. Below are some simple steps your company can take to maintain and grow an effective blog presence. When you offer smart observations and actionable advice which are relevant to your... Read More >