PadillaCRT (PCRT) is one of Worldcom Public Relations Group’s founding partners and is headquartered in Minneapolis with additional office locations in New York, Richmond, Alexandria, Washington DC, and Los Angeles. They have earned their place in PR and are listed on O’Dwyer’s rankings as a top 10 independent PR and communications company employing over 200 people. They use a full-circle approach for clients offering research, crisis management, branding, media relations, advertising, mobile, design, social, and digital experience and expertise to clients.

PCRT specializes in the travel and economic development, agriculture, technology, beauty and fashion, entertainment, sports, professional services, environment and public affairs, financial and investor relations, home furnishings, healthcare, and food and beverage sectors. They work with organizations and individuals to find the best course of action that will help clients meet their goals. Some of their clients include Merck, Air New Zealand, BASF, Land o’ Lakes, TransAmerica, Charles Schwab, Progresso, AASCU, the Mayo Clinic, Valspar, and Cisco.

Their CEO and chair is Lynn Casey; she was recently honored in Minnesota’s 50 over 50 list. The agency’s president is Mark Raper. During the summer the firm was listed as one of the top companies on the Star Tribune 2016 list.

PCRT integrated two PR entities in 2013 and that merger created the new company name while joining the previous firms of Padilla Speer Beardsley and CRT/Tanaka.

According to a representative of the firm, “We believe that every organization has an opportunity to make the world a better place. Our purpose is to help our clients articulate and achieve their purpose – through insightful ideas, courageous communications, and an unrelenting commitment to colleagues, clients, and communities.”

Normandale Community College Issues Marketing RFP

2016-08-21 by Richard D. Pace

Normandale Community College is an urban two-year college serving primarily the communities of the southwestern metropolitan region of the Twin Cities. Established in 1968, the college is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. More than 17,000 students from diverse backgrounds take courses at the college annually. Normandale is part of the Minnesota State Colleges and Universities (MnSCU).  MnSCU constitutes the seventh-largest system of higher education in the United States.  The system comprises 31 two-year and four-year state colleges and universities with 54 campuses located in 46 Minnesota communities.  The system serves... Read More >

Bi-State Development Seeking Full-Service PR Agency & Communications Firm

2016-08-01 by Richard D. Pace
Bi-State Development Seeking Full-Service PR Agency & Communications Firm

Bi-State Development, an economic development organization, is searching for a full-service communications firm that will assist in the development of communications strategies for the organization and its emerging enterprises, support the implementation of public relations activities and community/customer engagement, and provide crisis communications counsel on an on-call, as needed basis. Enterprises included in the scope of work include Metro transit, St. Louis Downtown Airport, the St. Louis Regional Freightways and the Bi-State Development Research Institute. The Bi-State Development Agency (d/b/a Bi-State Development) is a public transportation agency providing multi-modal transportation services to the greater St. Louis Missouri Bi- State metropolitan... Read More >

Virginia County Issues Branding RFP

2016-07-12 by Jason Tannahill
Virginia County Issues Branding RFP

The County of Powhatan, Virginia has issued a branding RFP. The goal is to create a brand that enhances the image of the community as a great destination and community. A branding campaign will help instill a sense of pride for the County as well as create design standards for future marketing and communication material. Goal & Objectives Uniformity – The brand should convey a common message and image to audiences both within and outside of the County of Powhatan. Community Identity/ Pride – Identify and promote what makes the County of Powhatan distinct and appealing in a regionally competitive... Read More >

Finn Partners, Beckerman PR & More February Public Relations News

2016-02-18 by Jason Tannahill
PR News this week

Finn Partners shares results from National Survey on Health System Finn Partners recently posted the results of a National Health System survey showing approximately 50 percent of patients change their health insurance and primary care providers every three years. Also, when pharmacists are willing to share alternative drug recommendations, consumers often trust those suggestions. The online survey polled 1000 Americans, and one of the bits of information gleaned from their efforts is that consumers put convenience and cost at the top of their lists when it comes to making healthcare choices. This means providers, pharmacists, and others have the opportunity... Read More >

America’s Top PR Firms Are Not Using Instagram!

2016-02-16 by Jason Tannahill
instagram social media

Edelman, New York City, New York.  with over 29,000 followers, the verified account has 408 posts at the last count. This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing. Additionally, the firm has also decided to showcase some of the 5,300 employees who work for it worldwide and have shared plenty of valuable information about the company itself or its initiatives. Unfortunately, the engagement rate for all of those posts is still low compared to the number of people who follow the account, and the... Read More >

Zocalo Group Formed & Rubenstein PR, MWW Account Wins & Staff Moves

2015-11-13 by Jason Tannahill
long road

The public relations industry constantly features new shifts and innovations. Companies make moves and shake their businesses up – here’s a few of this weeks’ happenings: Omnicom Moving Zocalo to Critical Mass According to this report, rumblings in the grapevine speculate that media group Omnicom plans to shift the lucrative media relations firm Zocalo Group into digital design shop Critical Mass.  This move will make Critical Mass more of an all inclusive “full service” company, and Ketchum a standalone company with an established successful practice called Ketchum Digital. Omicom made a savvy business move with this decision, as it most... Read More >

Who is Lynn Casey, the CEO of PadillaCRT?

2015-04-23 by Jason Tannahill
lynn casey padillacrt

Alighting to the Twin Cities from Bismark, ND, Lynn Casey was appointed as Chief Executive Officer of PadillaCRT in 2001 after serving as its Chief Operating Officer since 1997. Earning her Master’s in mass communications from the University of Minnesota in 1979, Casey joined the public relations firm of Brum & Anderson in 1983 and was up and coming within the agency when it merged with Padilla & Spear in 1987 forming Padilla, Spear and Beardsley. In 2013, Casey oversaw the firm’s latest merger with another PR agency – forming PadillaCRT – a full-service communication provider of brand strategy, website... Read More >

Michael Lasky of Davis & Gilbert, Margie Booth, Larry Weber & More..

2014-10-02 by Richard D. Pace
the holmes report

Davis & Gilbert, in partnership with The Holmes Report, is conducting an important confidential survey focused on succession planning at public relations firms. Proper succession planning can substantially enhance the value of a public relations firm and ensure its long term success. However, our survey last year showed that over two thirds of all PR firms did not have a succession plan in place. This survey will collect more detailed data on both the obstacles and opportunities presented by succession planning and the best techniques used to implement succession planning – whether succession is planned for the next year or... Read More >

PR on Facebook: 100 Must “Like” Public Relations Pages

2013-02-14 by Almaz
Facebook Public Relations

Remote PR Jobs is the leading jobs site for remote PR and Communications professionals. Every week, members get 100+ hot PR and Communications leads delivered to their inbox - full time, part time and projects. Roles are inclusive of PR, Comms, Social media, content and more, across all industries. Facebook page is This is not a top - consider it a resource. If you are a PR professional, it will help you find like-minded people, it will help you identify competitors you don't even know about, it will also help you learn how other companies are managing their Facebook presence.... Read More >

Padilla CRT: Minnesota PR firms & the Governor

2010-10-29 by Richard D. Pace
pr firms

In some good PR News from Minnesota, unlike the behind the scenes mud slinging going on in the governor's race, Padilla Speer Beardsley Public Relations is once again on the move. In a joint endeavor with The Dolan Company, one of the country's leading PR groups hopes to better engage with people in the mid-west and globally. A new news aggregation site centered on Minnesota stories, BringMeTheNews, received funding from these to key players in August according to the press, an apparent move to opening doors into more vertical markets. Padilla CRT has been the subject of some coverage on... Read More >

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