Porter Novelli

Porter Novelli was awarded five SABRE Awards for the Europe, Middle East and Africa (EMEA) region, with Apex Porter Novelli of Kenya winning the coveted Platinum Award for Best PR Program of the Year. The PR company won three Gold Awards with Apex Porter Novelli for the "Lifebuoy School of 5 Hand Washing Campaign" on behalf of Unilever Kenya; Porter Novelli (Netherlands) for "JIJ & Provincie Overijssel," in BENELUX; and Prat Porter Novelli (Sweden) in the Marketing to Youth category for its "Durex Condom Tester Campaign" on behalf of Durex. F&H Porter Novelli (Germany) won Silver for best press kit... Read More >

Porter Novelli, one of the top international PR and communication agencies in the world, has been honored with three 2012 North American SABRE Awards: a Diamond SABRE, a Gold SABRE and a Silver SABRE. The Diamond SABRE was awarded for Superior Achievement in Measurement and Evaluation for the "Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment" campaign on behalf of the Centers for Medicare and Medicaid Services and in conjunction with PRIME Research. The agency won a Gold SABRE on the Government Agencies category for "The Green Build Takes Flight at San Diego International Airport,"... Read More >

Porter Novelli is the new agency of record for Aston Martin in China. The PR agency won a competitive pitch by Aston Martin to select a PR agency partner to build brand engagement with Aston Martin's target audience of ultra high net worth individuals in China. In its role, Porter Novelli is in charge of building social media, lifestyle and auto media and influencer relationships. Porter Novelli is on a role this month. The company recently announced increasing its client roster with two other power brands, including Room Key and Glenfiddich. Porter Novelli has built a worldwide working with power... Read More >

[caption id="attachment_33996" align="alignleft" width="300"] Room Key, a new online hotel search engine, has appointed Porter Novelli as AOR.[/caption] The game is on: with a strong PR partner at its side, Room Key is now ready to compete against industry players like Expedia and Travelocity, as well as newer players including Global Hotel Exchange and Google Hotel Finder. Porter Novelli announced that it has been named agency of record (AOR) for Room Key at the end of March. In this role, the PR agency will provide for Room Key public relations, influencer engagement and social media support. Room Key needed external... Read More >

Glenfiddich has recently appointed Porter Novelli as its PR agency in charge of global consumer PR. The agency has been awarded a six-figure brief after winning a four way pitch. "Porter Novelli won the business because it demonstrated a robust approach to the Glenfiddich brand, combining creativity with the practical experience required to build a global brand in multiple markets. 2012 marks Glenfiddich's 125th anniversary and we're looking forward to working with the agency in a year of high-profile activity," said Glenfiddich Global Brand Director Katie Rawll. Porter Novelli will offer PR support for existing Glenfiddich initiatives including the One... Read More >

Global public relations agency Porter Novelli has recently named Karen van Bergen as a senior partner and managing director of the firm's New York office. "I am especially pleased to be able to attract someone of Karen's caliber," said Gary Stockman, the agency's CEO. "Together with the other leaders on our Executive Committee, this is a powerful team to drive our global growth strategy." Van Bergen will be replacing in this position the assistant managing director in New York, Joe Russo, who filled in on interim basis. Russo will continue his employment with Porter Novelli New York as assistant managing... Read More >

Asbury Automotive Group has just announced that they have hired Porter Novelli as their new agency of record. Brad MacAfee of Porter Novelli, will be heading up the company's communications team, handling everything from media relations to social media strategies. The PR firm will also be dealing with internal company communications. They will begin work on Jan. 1st, 2010. “We are thrilled to be named the agency of record for Asbury, and look forward to working with this Fortune 500 company on a broad range of communications initiatives,” said MacAfee. “Asbury’s proactive approach to streamlining and centralizing its business has... Read More >

Michelle Obama has been garnering quite a bit of publicity for the changes she's made around the White House. It's been a while since a first lady was this popular and she's using it for good. In fact, the first lady took the opportunity today to promote breast cancer awareness. Whether you like or dislike Obama, you have to admit, people were listening. The event took place in the White House flower garden and while Mrs. Obama was the one instigating it, she brought on a little help in the form of Joni Lownsdale, who talked about her diagnosis of... Read More >