Are Hospitals Paying Too Much for PR?
A recent article from Irish Times reported €730,000 being spent on PR in Irish hospitals and affiliated facilities. If these facilities did not already have in-house PR and publicity departments and experts, it might not be such a big deal. But they do. So the question begs an answer – is the expenditure justified? For the most part, good PR is worth its weight in … well, you name it. The better your PR, the better your balance sheet is likely to be – at least if your service measures up to all the hype. If it doesn’t, watch out – “Falling rocks ahead!”... Read More >