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MDC Partners-owned Kirshenbaum Bond Senecal & Partners from New York has acquired a majority stake in Kwittken & Company, a public relations agency in New York. This is the third transaction in five months for MDC Partners involving a public relations agency, and the sixth in the past year.
The U.S. Federal Trade Commission has settled a complaint it made against a public relations firm Reverb Communications which accused them of using employees to pose as ordinary customers and post reviews of video games on Apple’s iTunes store. The settlement and requires Reverb to delete all misleading reviews and to never use such methods without proper disclosure.
Lady Gaga’s new PR support will be handled in the future by the UK agency Darling Department. Her publicist, Adrian Read, will continue to represent her, as he is joining Darling as head of press.
A police public relations department was launched on Tuesday in Beijing as the first provincial level police public relations agency in China.
Virtusa has selected Greenough Communications to handle their foray into the world of social media and digital marketing. The company is looking forward to using new forms of advertising as promotion.
Amplify, one of London’s most well-known and fastest growing experiential marketing agencies, has added three new team members to help meet the demands of its growing business.
Sagefrog has been hired to run marketing campaigns and deal with public relations for Penn Pharma. The pharmaceutical company is looking to establish a presence within North America.
The Brambleton Group has just hired Delucchi+ as their ageny of record, to handle marketing and creatives. They will also be wroking on marketing and handling events and media communications.
How can a PR firm protect themselves from unscrupulous employees who misrepresent their skills or background?
The Asheville Convention & Visitors Bureau has brought Nurun on board as their interactive agency of record. The agency will be handling online publicity.
