Must Read PR Book of 2021

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If 2020 taught us anything, it’s to expect the unexpected and that doomsday preppers may have had the right idea all along. Thanks to this reality, public relations continues to be more powerful than ever in a crowded, distracted, and confused world. The latter notion is expressed by CEO … [Read more...]

Must-Read Public Relations & Marketing Books

We asked some public relations and marketing pros, “What are some inspiring books on marketing or public relations? Classics?” Nick Swekosky, Founder of Market Metrics said: “Ogilvy On Advertising, Content Inc. by Joe Pullizi, and You Should Test That! by Chris Goward.” Ronn Torossian, CEO of … [Read more...]