The Publicity Agency: Drew Peterson’s PR Set To Overturn Law Next
The details are not so important for PR professionals or the Goofy Awards, as the implication. The question is; “Should any credible PR agency even undertake such a campaign?” I suppose if Johnny Cochran can make a big name defending O.J., and the money is right, then some agencies would jump at the chance. However, I know that turning down such a fiasco would render as much good publicity as the bad this one will sling.
