Tagged: PR Campaign

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Pepsi Signs 52 Weeks Deal with Twitter

Pepsi signed the most extensive partnership a company ever made with Twitter. The global partnership will unfold over a 52 weeks period and will be coordinated with “Live for Now”, the current Pepsi campaign organizing pop concerts across the USA.

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Visa Olympics Campaign Spreads Global Cheer

This campaign combines popular social media platforms, television and digital advertising to allow fans to shout the virtual cheers that will inspire more than 60 Visa-sponsored Olympic and Paralympic athletes -Team Visa.

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Snoop Dogg Public Relations Campaign

MarketPage is an ecommerce solution for Facebook that makes sense. To promote the new platform, Tinypay, the company behind it, hired Snoop Dogg to endorse it.

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Lunar Eclipse PR Strategy

The total lunar eclipse of today is a PR opportunity for many companies, especially for those who understand how these rare events can become web trends.

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Facebook’s PR Smear Campaign Against Google Making Waves

Facebook denies that it paid Burson-Marstellar for a smear campaign. Instead, the company says that it “wanted third parties to verify that people did not approve of the collection and use of information from their accounts on Facebook and other services for inclusion in Google Social Circles.”

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Network Solutions’ Web Marketing 2.0 Success Story

Network Solutions tried a different approach to raise awareness and gain new customers. Instead of spending millions on a 30-second TV ad to be run during one of the most prominent events of the year, they tried a social media campaign. They launched what they referred to as a “mockumentary-style Internet video campaign” called Go Granny that resulted in a 500% increase in .CO sales for Network Solutions.