communications

Workplace: When WTF Might be Okay at Work

How companies can do a Better Job at Mastering Employee Engagement

3 Ways to Transform your Next PR Message

You may have the best message in the world, but you still cannot get people to buy in. What gives? Well, as Founder of 5W Public Relations I regularly advises clients, "PR is as much about HOW you say it as it is what you say."

Henry Swieca to Thomas Edison: The Path to Success Differs

As CEO of a PR Agency, it takes constant focus and non-stop dedication, it's always hard work and there is always something else to be done. As an entrepreneur, there are never enough hours in a day, and the to-do list only grows longer.

Branding yourself as a social media speaker is a great way to succeed

One of the best ways to succeed in business is to become a social media speaker, because apart from branding your company, you’re branding yourself.

Discover the 7 secrets to vastly improve your negotiations

The Merriam-Webster Dictionary informs us that a negotiation is a formal conversation between two or more people who are trying to reach an agreement. There comes a point in life when everyone has to negotiate; whether we’re bargaining with the grocery vendor from across the street or with a business partner from a Wall Street company, one thing’s clear: we want to win. The truth is that those who have efficient negotiation skills will be able to save time and money to close a great deal.

Debate on Obamacare Continues

As the debate about Obamacare continues, Family Research Council's (FRC) Senior Legal Fellow Cathy Ruse, Esq. spoke at a rally today outside the U.S. Capitol calling on Congress to exempt Americans from impending Obamacare regulations, as President Obama has similarly exempted corporations.

Do You Have a Media Release Protocol?

When most people talk about press releases, very few consider the protocol behind them, and even less actually have one in place. Do you?

Roger Ailes and Fox News: PR CEO Ronn Torossian Explains

All of us in public relations who manage people are aware of the importance of connecting with people. Albeit, while all have different styles, the CEO of 5W, Ronn Torossian, in his usual outspoken manner wrote an interesting op-ed for FrontPage Magazine, the website of about the differences in personal styles between President Barack Obama and Fox News’ Roger Ailes.

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