communications

Why "Hi There" in Emails Will NOT Get You Far

Hi there is impolite and dumb. You are an amateour for using it, or, if you ever hired PRs who did that, fire them, and ask for a refund.

How to Use Free Giveaways to Maximize Sales

The study offers more valuable details for marketers to learn how to design effective and profitable promotional campaigns that pair free gifts with a known product.

Startup Advice: Productivity As Religion

In a world full of startups, how will yours stand out? How can you make yours successful? The key to success is productivity. Here are some tips to making your startup more productive:

Fight Fire with Kindness: How to Respond to Mean Customers Online

What are the Top Categories on Pinterest?

With all the new social media networks or tools inviting brands to promote themselves, each promising spectacular results with little effort, it is getting harder and harder to choose the right communication channels with the best ROI for brands. Knowing which types of products perform better on which networks could help marketers, and those interested in joining or already present on image sharing network Pinterest should know that jewellery/luxury goods/accessories (22.8%),

The Ads that Make Us Fat

Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin... Hungry yet?

Where Do Cliches Come From? The History of 4 Popular Cliches

Knowing the history of the phrases we use on a consistent basis is quite interesting, and the following are the origins of four of the most popular idiomatic expressions.

The Art of Storytelling: What We Can Learn from P&G

Brands have to change the way they communicate with consumers, and stories are a part of this natural evolution. How do they do it so far? Concrete storytelling examples from P&G.

Celeb PR Firm Provides Social Media Marketing fit for Celebrities

Celeb PR Group offers a range of press packages for various budgets. Working with celebrities from all industries, the firm assists emerging and established actors and models, screenwriters, artists, and unknowns to enhance their brands.

Content Creation Plays Key Role in Establishing Thought Leadership

Content curation is one of the new trends in communications, as any marketing and communication expert will tell you, and it turns out that content is greatly perceived as an effective way of establishing thought leadership, as a new study shows.