Just when the congregation of New Birth Missionary Baptist Church could use divine guidance, Bishop Eddie Long is emmersed in scandal. According to the news from Atlanta, two congregation members accuse Long of using his position to get sexual favors. Long's attorneys deny the allegations, but regardless Long's ministry will suffer a long and hard PR battle even if the allegations are false.
New investment in Malaysia has all but dried up on recent news of the country's divisions and controversy. The country has now gone so far as to hire the world's most prominent crisis management group, APCO Worldwide, to bolster the nation's reputation. But how can even APCO gloss over the vast crevice of disparity in Malaysia?
Associated Press (AP) announced last week bloggers should be credited as news sources in a letter to its members. This decision has a tremendous impact on how bloggers will affect the news agenda and the overall news industry.
The U.S. Federal Trade Commission has settled a complaint it made against a public relations firm Reverb Communications which accused them of using employees to pose as ordinary customers and post reviews of video games on Apple's iTunes store. The settlement and requires Reverb to delete all misleading reviews and to never use such methods without proper disclosure.
An interview with activist against children obesity Michelle Obama will be featured this September in US Ladies' Home Journal. We learn that Michelle Obama doesn't like beets, that she wakes up at 4:30 am to hit the gym, and that she likes vegetable cleanses... or does she?
Heartland Marketing & Communications was selected by the Sarpy County Board to help promoting a new minor league baseball stadium and other county-sponsored events.
Influence--it's what we all want. It's why we hire actors, sports figures, and other celebrities to endorse products and services. If someone with influence recommends something, people will respond.
With the world in turmoil, economies tumbling, millions on the brink of despair, Britain's monarchs give up their minstrels and bed tuckers - the wealthiest humans on Earth cut back as if they could never do without counting the royal swans. Britain's Queen Elizabeth II has her Royal PR spin an unlikely tale to tame the huddled masses.
Everything PR News interviews Craigslist founder Craig Newmark. The creator of one of the world's most successful Internet entities answers questions about his vision, Craigslist, and more importantly he teaches us that success is not just something you can monetize. It turns out, old philosophies and values still do apply.
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client--but, are you really ready?