A Case of Green Tea: Misleading Health Claims Place Canada Dry and Lipton Under FDA Scrutiny
Dr Pepper Snapple Group and Unilever face a PR crisis if they fail to address the warnings released against their green tea based products by the FDA.
Tagged: consumer pr
Amazon PR: Growing European Online Grocery Shopping
Amazon has just launched an online grocery store in the UK providing several delivery options for British customers. The online retailer already has a history of launching and running succesful Internet-based grocery shops, with one operating in the US since 2006 and a second such service recently open in Germany.
Consumer PR: Microsoft Kinect Luke Warm Or Hot
Microsoft’s Kinect stunned the Entertainment Expo, then the newness wore off. A motion sensing camera addition, is it enough of a technological advancement to carry XBox to the next level? Some say yes, and some say no. With all the disappointments in Microsoft initiatives recently, is Kinect just another hollow promise?
BP’s PR Strategy Makes a Shift with Carl-Henric Svanberg in the Highlights
BP has a new PR strategy, that slowly shifts Hayward to a secondary position and pushes a more experienced pawn to the 8th rank.
McDonald’s Recall PR: Latest Corporation Recalling Products
McDonald’s recalls 12 million promotional Shrek glasses. The CPSC and McDonald’s announced a general recall of promotional glasses for the latest Shrek film. The glasses were apparently tainted with the heavy metal cadmium, ingestion of which can cause severe long term health effects.
Coca Cola’s New Social Media Model
Coca Cola has revealed its new social media model. It is called the 4P model, namely reviewing, responding, recording and redirecting. There’s nothing quite revolutionary behind the fancy naming, but it is a tested, well documented, experiment and success backed model to help them accomplish marketing and sales goals.
Procter & Gamble Public Relations: Put a Pampers on Your Crappy PR
If you look inside your Pampers diaper pail, and a stink wafts into your face, it may be Procter & Gamble PR poop. Either Procter & Gamble is trying to turn the Internet into a soap opera, or their PR sniffed too many chemicals.
Corporate PR: Procter and Gamble’s Online Marriage – A Pitiful Engagement
Procter and Gamble is making a bet now on the stupidity of Moms and others in social networking. Can the weight of a few mercenary Moms propel this corporate juggernaut past the truth, past your will, past reality? Only the social sphere can react to companies attempting to unjustly influence the digital crowd.
Pampers’ Crisis Management Response to Dry Max Class Action Lawsuit Is a Press Release
Procter & Gamble’s Pampers bites the hand that feeds them. In an effort to combat an action suit against Pampers, the company called its customers liars, and denied all responsibility that the Dry Max product could cause rashes.
PRWeb and Photobucket Partner to Give Your Press Releases Larger Exposure via Image Sharing
The partnership with Photobucket is the latest in PRWeb’s ongoing effort to broaden the industry’s online distribution network. Recent partnerships include Zemanta, MEDesprit and Docstoc.
