Tagged: consumer pr

Chanel Number 5 0

Luxury Brand PR: Chanel N°5, Always a Romantic Story

Chanel N°5 commercial 2009, directed by Jean-Pierre Jeunet; featuring Audrey Tautou and Travis Davenport traveling with the Orient Express from Paris to Istanbul; accompanied by Billie Holiday’s »I’m a Fool to Want You«, is the best fashion and beauty commercial of the year.

Groupon 0

Groupon, the Pulse of Digital Collective Bargaining

Groupon garners another $30 million in investment without even begging, and it is no wonder, the company has felt the pulse of digital collective bargaining. It remains to be seen how the big online players like Amazon will react. Groupon’s stock will be better evaluated after this round of funding, news, and the holiday season sink in.

peanut butter 0

The Peanut Butter Industry Needs a PR Boost

The U.S. Food and Drug Administration informed that some peanut butter producers knowingly made shipments of salmonella contaminated product during 2007 and 2008. Do the consumers still trust the industry?

Walmart Public Relations 0

Wal-Mart Putting the Screws to the Competition

Wal-Mart has announced a financial plan to help their small and medium sized clothing suppliers. This kind gesture will send loans to Wells Fargo and Citigroup. What else is going on here? With all the company’s competitors on the ropes, has Wal-Mart come up with another greedy plan to capitalize on other people’s misfortune? Or, has is Wal-Mart, and companies like it, part of the cause of all this economic suffering? We had better watch their every move.

General Mills Public Relations 0

General Mills PR: Children are Easy Targets for Heavy Public Relations

“While cereal can be a healthy and convenient breakfast for children, this study shows that cereal companies are targeting children with their least healthy products. Clearly there’s a lot of room for improvement.” – Jim Marks, MD, MPH, senior vice president and director of the Health Group, Robert Wood Johnson Foundation.

Mercedes Sales PR 0

Mercedes Benz Sales Still Plummeting, And It’s No Wonder

Daimler’s Mercedes Benz may be in be trouble. Conflicting sales numbers and inadvisable or failed deals spotlight a company struggling to get its feet back under it. In a failing economy, amid losses of jobs everywhere, can Mercedes afford to depart from their core expertise? From failed customer support to failed partnerships Daimler may need to look into new leadership rather than new markets like China.