consumer pr

7-Eleven’s Hottest PR Campaign Is ‘Brazilian’

2009-10-08 by Richard D. Pace
7 Eleven Seven 11

In an effort to attract younger audiences, 7-Eleven launched an online dating game: The 7 11 Club. The site, with a splendid flash execution, invites visitors to play an online game that would eventually reward them with a "hot Brazilian." The campaign promotes 7-Eleven's Brazilian Bold coffee and it's a part of a larger effort to promote the company's coffee products. The game is fun and engaging. Players visit Rio de Janeiro's exotic 711 Club where they select a (virtual) hot date, then they must choose the correct "pick-up line" from the multiple choice list. Each correct answer earns "mojo"... Read More >

Mercedes Benz Sales Still Plummeting, And It’s No Wonder

2009-10-02 by Richard D. Pace
Mercedes Sales PR

Reports of Mercedes Benz sales seem to vary widely in the news lately. Forbes, Bloomberg, the WSJ and many other publications reveal figures that range from a "break even" proposition, to near devastating auto sales for the first 8 months of this year. However, Daimler AG, Mercedes' parent company, appears to be turning over every rock in efforts to find new markets, and plug the wounds of previous made decisions. Even the most conservative reports suggest sales are down as much as 49 percent for some models, with only the E Class models showing any promise. In a statement to... Read More >

PR Made Caylee Sunshine Dolls Popular

2009-01-28 by Richard D. Pace
CAYLEE SUNSHINE DOLL

This is not a case for the “goofy awards” – we “offer” those to correct some small mistakes or blunders that, if corrected, can only benefit the reputation of the “awarded.” This is a more likely a case for “PR horror stories” than anything else. The Orlando Sentinel and a few other high profile news sites report that Showbiz Promotions, based in Jacksonville, had planned to sell its Caylee Sunshine doll for $29.99. This doll was apparently meant to represent "a tribute" to Caylee Marie Anthony a little girl who disappeared on July 15, 2008. Her remains were found five... Read More >

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