Walmart, Wages, and the War for Public Perception
The larger you are, the more public you serve. The more public you serve, the more vital your PR presence. Given that dynamic, Ronn Torossian says it’s no wonder Walmart’s PR team is overtaxed...
Tagged: consumer pr
RECALLS: Honda CEO sets an impressive standard
This article contains quotes from Ronn Torossian of 5WPR based in New York City. Very few things can wreck perfectly good public relations like a public recall. Just ask GM. But auto recalls don’t have to...
Gus Drakopoulos On Breastaurants walking a fine PR line
When Hooters debuted the chain back in the 1980s, the uproar and raised eyebrows were the best PR, the company could get. Now, the home of wings and little orange shorts are an international...
Starbucks Surprised by Pumpkin Flavored PR Crisis
Ronn Torossian has some comforting and gentle words of wisdom for you. If you are successful in whatever you do, eventually, people will try to knock you down. Even if what you have is...
New Ford CEO Faces A Major PR problem
Ford Motor Company may have made it through the Great Recession in the best shape of all US automakers, but that does not mean incoming CEO Mark Fields does not have some immediate issues on his plate. On April 21, Ford officially announced the planned retirement date of CEO Alan Mulally (at left), and the ascension of current CEO Fields.
The Best Big Game Commercials
In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity.
10 Ways Amazon’s Warehouse Operations Will Blow Your Mind
Amazon’s daily orders are enough to make any retailer green with envy, but it isn’t just numbers that make the behemoth that is Amazon eye-popping.
Public Relations: A Key Part of a Food Organization’s Growth
Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.
Welch’s Taps Ketchum to Promote Concord Grape Juices
Welch’s, the leading marketer of Concord and Niagara grape-based products, appointed global public relations agency Ketchum as its AOR.
Is PayPal Testing New Colors on Its Checkout Pages?
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
