pr firm

How to be an innovative PR firm As a PR firm, business innovation might not be at the top of your list, but it should be. As we head in 2019, there are probably a lot of things that your firm has in mind to achieve and improve. One of those things should be being a more innovative business. Without innovation, growth and transformation are limited. As a result, businesses fall behind. So if you want to stay ahead of the game, here are a few tips on how to be a more innovative PR firm: Be flexible There’s a... Read More >

Who is Beckerman PR? Beckerman PR is an independent PR firm headquartered in Hackensack, NJ, with additional offices in New York, Washington DC, and San Francisco. Michael Beckerman founded the firm in 1988 and continues as Chairman, but has turned over the day-to-day running of the firm to his partner, Keith Zakheim, CEO. Mr. Beckerman recently announced a new entrepreneurial endeavor, at The News Funnel, a website gathering all the news and information about real estate and presenting it in a personal fashion to members. But without joining the site you can still see real estate news happening in your... Read More >

Brooke Hammerling founded her PR agency Brew Media Relations in 2005. Brew also happens to be Brooke’s long-time nickname. The CEO of Brew is Dena Cook. Brew PR has offices in Santa Monica (where Dena Cook usually works), San Francisco, and New York City. Who is Brooke Hammerling? Brooke attended Rollins College in Winter Park Florida – not far from Orlando and according to the Brew website, she did actually learn a lot despite the tropical location. However, we did not find any mention of what her degree or what field of study was her focus. At some point after her... Read More >

WE Communications Waggener Edstrom’s rebranded their company as WE Communications in September 2015. Melissa Waggener Zorkin, the CEO and cofounder of the firm, along with the firm’s other partner, Pam Edstrom, made this change. Waggener Zorkin named Wunderman’s Kass Sells the agency’s president in North America. Sells beat revenue forecasts for the first part of 2016. Since then, in terms of practices, consumer, healthcare, and social innovation have seen the biggest gains. Sells has also made a difference when it comes to bringing in other talent, an area where the agency often lacked. New additions included Alyssa Garnick, formerly of... Read More >

At the bottom of this article is a chart created from the list of 2016’s Top U.S. PR firms according to The Observer. The chart lists the basic statistics of each of the agencies. But there are also some of the thoughts and observations that were listed in the article for you to ponder. In 2015 there was an obvious overlap happening between PR, social media, advertising, and the like. That increased in 2016 and will probably fully merge over the next couple of years allowing traditional PR and advertising firms to offer both to their client base and do... Read More >

Hudson Sandler Becomes LLP After Huntsworth Sells Majority Interest London-based Hudson Sandler (HS), an affiliate of U.S. agency KCSA , just filed the paperwork to become a limited liability partnership. Through this process, Huntsworth, which bought HS in 2008, moved from being the majority shareholder to a minority one with a rumored 25% (or so) interest in the new entity. HS, however, has been independently managed all along, so the transition will remain business as usual for their clients. Andrew Hayes, HS’s managing partner, confirmed that with this transition the 40 staff members were given partial ownership and a chance... Read More >

Michael Heinley Joins Finn Partners as Health Group Deputy Finn Partners’ new partner and deputy of their New York health division is Michael Heinley, who comes from WebMD most recently where he served their VP of corporate communications. Before his time at WebMD, he worked at Johnson & Johnson as the CEO of communications and manager of employee engagement. He also worked at Merck & Co. and at Hill & Knowlton. In his new position, Heinley will coordinate global professional efforts across Finn’s 14 offices. He will report to Kristie Kuhl, the senior partner for their health practice. Erin Johnson... Read More >

The Metropolitan North Georgia Water Planning District is seeking an agency to develop and implement an integrated marketing plan focused on water conservation and highlighting the District’s key regional messaging and resources available through the District’s website (www.northgeorgiawater.org) and My Drop Counts water conservation program (www.mydropcounts.org). The District is seeking a firm with experience in public relations, social media marketing and program measurement and has an estimated budget of $100,000. Since its creation in 2001, the Metropolitan North Georgia Water Planning District (the District), which is comprised of 15 counties (Bartow, Cherokee, Clayton, Cobb, Coweta, DeKalb, Douglas, Fayette, Forsyth, Fulton,... Read More >

Pollack PR Marketing Group - PPMG was founded in 1985 and has offices in Los Angeles (headquarters) and New York City. They are a member of WorldCom Public Relations Group and with about 20 employees currently, they specialize in consumer products and services, B2B, professional services, and corporate PR. As they say on their website, “PR is many things, but mostly it is about creating content and knowing how to connect effectively; it is about conversations and crafting and packaging stories designed to inform.” They are a multi-specialty agency, and they specialize in developing communication platforms and programs, launching new... Read More >

MMGY Global - About the Agency MMGY Global Agency was founded in 1981 by Don Montague, currently a senior advisor to the agency. They have offices in six locations starting with their headquarters in Kansas City, MO, and additional offices in New York City, Orlando, Fort Myers, Washington DC, and Madrid Spain (just to add a little international flavor). They offer services for PR and Marketing in the travel and tourism industry. MMGY offers expertise in brand strategy, digital/social media strategy, PR, research and insights, strategic communications planning and implementation, crisis communications, traditional and social media buying, influencer engagement and... Read More >