Tagged: pr firms

KH Advertising has strengths, obviously, but PR is not one of them – at least not online PR. New media requires new skills. Having a flashy website and some website designs in the portfolio doesn’t automatically convert you into an online PR expert. KH should advise its customers to seek help elsewhere for online PR campaigns. A revision of KH’s own online presence (vis-à-vis information published via own press releases) is mandatory.

PerkettPR engages social media and networking more effectively than many much larger communicators. Are smaller PR firms more tuned in to the conversation on the Web, or is building upon Internet modalities easier for firms with less resources? Regardless of the reasoning, some PR entities just do not get Internet communication. PerkettPR is down in the trenches, getting out stories and messages with the best of them.

Zimmerman has been selected as the official advertising agency of record for CARFAX. The marketing agency had been working on a project by project basis for several months before being hired on.

Bromley, which represented Western Union from 1995 through 2002 in the US Hispanic community, is back in the Western Union family.

In our view, Sage is a company that “does things differently.” They do not hide behind false pretenses – the language on the site is clear and uncluttered by hype.