Ben and Jerry’s new podcast
Brand activism is not always about PR stunts. With the pandemic deeply affecting people’s mental health, consumers want brands to play a more active role in their well-being. Consumers also believe that brands should...
Tagged: PR insights
ORM Public Relations: Reputation Management Tips
The internet has nearly 5 billion users, which accounts for more than 60% of the entire population of the world, and that number is only going to continue to increase. With more people having...
PR Tips from Industry Experts
With the help of good publicity, companies can grow, but it’s not always easy to convince media outlets to quote a business, much less to feature them in an article. While it’s still effective...
Turning negative online publicity into PR opportunities
The aim of publicity is to distribute information among as many people as possible. Any organization can make a mistake that might result in negative publicity, so it is essential that businesses have a...
Public Relations to Build Loyal Brand Audiences
In today’s socially and digitally interconnected world, there are a lot of small businesses trying to compete with big brands and corporations. The best way for companies to stand out from a crowded market...
The Role of PR in the Product Launch Cycle
In order to understand the role of PR in the product launch cycle, it is essential to first look at the main objectives of PR. Buzz creation – PR creates interest around a brand...
PR Lessons from Bill Gates
In the early days of Microsoft, Bill Gates and his company were under attack by several skeptics who believed that home computers would never catch on with the general public. These skeptics were often...
PR for product launches
What can be done to get journalists interested in a product? A product launch involves a lot of components that have to be synchronized to deliver success. PR for a product launch can reinforce...
Communications Lessons from Taylor Swift
Everywhere people turn these days, they can’t seem to get away from Taylor Swift, and that seems to be continuing into 2022. Just in the last three years, she’s managed to release three new...
Ways to achieve brand trust
Brand trust makes a noticeable difference to a business. Brand trust affects sales. It builds loyalty, and can help a business weather any storm. Building brand trust is a crucial part of any marketing...
