Tagged: PR insights

It’s not always easy for smaller businesses to tell the difference between public relations efforts and branding, because both of these tools are used to accomplish a company’s goals. Additionally, both of the tools...

One of the most common questions that companies have when looking to promote themselves or their solutions is whether PR even works. While it’s not always easy to track the benefits of public relations...

Customer segmentation aims to divide a large customer base into smaller subgroups that share similar needs and characteristics. Some of the normal criteria for subgroup classification are age, gender, purchasing behavior, financial situation, and...

It seems that the public relations industry doesn’t do a great job at its own PR, because there aren’t a lot of people that can explain what the industry actually does. Most people know...

Marketing and public relations are related but separate industries, and both of them are essential to the success of every company. Marketing includes all of the promotional and advertising strategies that a company uses...

Companies that have never set a PR measurement system before might find the tasks intimidating and overwhelming, as many of them don’t know where to begin. However, setting up measurement goals doesn’t have to...

Companies of all shapes and sizes face increasing pressure from stakeholders and consumers to be responsive to everyone’s interests and needs. Additionally, the same companies also face the fact that market changes create the...

Recently, the CEO of the tech mortgage company Better.com, Vishal Garg, invited 900 of the company’s employees onto a Zoom webinar. During the webinar, which only lasted about three minutes, he told all of the...