PR insights

What is the PR Mentoring Network?

2020-07-09 by Jade Minh

Source: bleakstar / Shutterstock Interview today with Dmitri Vietze, the founder and CEO of music and tech PR firm rock paper scissors, located in Bloomington, IN. He has a background in community organizing and anti-racist activism. The PR Mentoring Network is an all volunteer, grassroots effort meant to give PR professionals and veterans a chance to help diversify the PR field and level the playing field for Black people and people of color interested in working in or advancing their careers in the PR field. Through the Network young people who face racism are given the opportunity to request a mentor in the... Read More >

Safe & Effective Community Management: A Look At Healthcare Social Media Success

2020-06-27 by J. Peters

A Q&A with Gratia Maley. Gratia is a Digital Account Manager at Pascale Communications, a healthcare communications agency, where she specializes in FDA-compliant community management, social media strategy, and content development, and is a Facebook Certified Media Planning Professional. Gratia was instrumental in building Pasacle’s FDA-recognized community management practice and developing adverse event reporting protocols that have been used to educate pharmaceutical and medical device legal teams on how to safely and effectively manage social media engagement and live commenting. She is passionate about the positive benefits realized by both her clients and their audience through good community management. Q: What... Read More >

Public Relations and Law Firms

2020-06-24 by Ronn Torossian

In the distant past, public relations and lawyers couldn’t exist in the same sentence. However, during the ‘80s, rules and regulations were relaxed and, for the first time, lawyers could advertise themselves and their services. The further deregulation in the later decades allowed more careers to open up in the space that was being created. This deregulation also paved the way for important changes in both the PR and the legal industry, and soon enough, they started to find ways to merge together. Less than 50 years ago, lawyers that worked in public relations were incredibly rare. In fact, only... Read More >

How To Use Video By Controlling The Narrative

2020-06-23 by JamesD
using video for your brand everything-pr

An interview with Robert Weiss of Multivision Digital More PR firms are becoming proactive with integrating video content into their client’s communication strategy.  That’s because they know that online video content drives their ability to control the narrative, build brand equity and is a sustainable piece of content that provides a huge ROI.  But still, there are many PR firms that don’t see the value, or for whatever reason, are not pushing their clients to provide video content assets. Why should PR Firms be asking their clients for online video content? Online video content has become the content of choice for people;... Read More >

Bruce Harpham Q & A Haro expertise

2020-06-23 by JamesD
Public Relations 5WPR - Who What Why Where When - Everything-pr

You started a PR challenge in June. What’s the goal and how is it going? In June 2020, I started a publicity challenge to promote my business. The goal is simple: respond to 100 HARO queries to promote my business. I measure success by the number of replies, links, and relationships I develop.  That’s a lot of activity to manage. How do you keep it organized? I have a multi-step process that I use every business day. Set up my HARO tracker sheet in Google Sheets (see a screenshot of it here: https://bruceharpham.com/wp-content/uploads/2020/06/HARO-Pitch-Tracker-Screenshot.jpg). The spreadsheet has two sheets: the actual HARO... Read More >

Stan Steinreich Of Steinreich Communications Q & A

2020-06-19 by Jade Minh
Key Questions to Ask When Refreshing a PR Strategy

While many in the private sector are busy planning the physical aspects of re-opening their plants, shops and offices, Everything PR sat down with PR veteran Stan Steinreich do discuss the importance of brands reviewing and adapting their marketing and public relations strategies to reach a world left in the wake of the COVID-19 pandemic. Steinreich is the President and CEO of the New Jersey-based Steinreich Communications. Q: Why is it important for companies to review their Marcom strategies as part of their reopening plans?  A: Things have drastically changed and we are not going back to what we knew... Read More >

Bachelorette Star Responds to N-word Statement

2020-05-26 by Ronn Torossian

Bachelorette Star Responds to N-word Statement In the list of words some people in the public eye just can’t say, no matter the context, the N-word probably tops the list. By now, nearly everyone understands the potential career consequences of a celebrity uttering that term in public, no matter what their reasons may be. Many fans see the headline, and they couldn’t care less about the context. Yet, for some reasons, celebrities continue to learn that lesson the hard way. The latest prominent personality to experience this lesson is Bachelorette star Hannah Brown. A former pageant contestant from Alabama, Brown... Read More >

“That’s when I fell for… the leader of the pack”

2020-04-28 by Jade Minh
LEADERSHIP-DO’S-AND-DON’TS

Boomers may remember this 1964 hit song first made popular by the Shangri-Las and subsequently recorded by other artists. In today’s fast-moving world of digital communications, the leader of today’s pack is Instagram. So? Recent research by Business Insider Intelligence revealed that 79% of brands relied on Instagram for their influencer campaigns. The research service company predicted that this year would be no different. It cited not only Instagram’s growing popularity, but also the experience and ability of influencers at all levels to utilize that platform. In a deeper and separate study, Fourstarrz Media not only echoed the outlook for... Read More >

Tips for Becoming a Better Leader

2020-04-16 by Julio Juarez
LEADERSHIP-DO’S-AND-DON’TS

A good leader is constantly learning, evolving and improving their skills. This is not a choice that they make, it’s something they must do. As companies around the world are flourishing around the world, what a leader does to lead, manage and inspire their 10 employees isn’t going to work when they have a few hundred, or even a thousand employees later on. Which means that evolving is not optional. Another thing that a good leader needs to do, in order to become a great one is to find out exactly what their special skill for leadership is. Then, they... Read More >

Where Did the Help Go?

2020-04-10 by Jim Crickell
Key insights on how consumers are using smartphones and tablets

First there were vending machines, then laundromats, automats, gas stations, ATMs, airport check-ins, grocery stores, and now restaurants that are going cashierless. As of last summer, Amazon Go had 13 cashierless stores and announced that they would have 3,000 by 2021. Some stores have even gone cashless while others have no wait staff. What does the future hold? The Pros Some diners admit the experience of a cashierless restaurant is more stress-free, as there’s less pressure to order a meal at a kiosk. Many agree that transactions are faster and seamless. Owners report that there’s less pilfering in being cashless... Read More >

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