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There are a number of things that may cause a company to completely pivot its marketing strategy in order to ensure continued sales and brand growth in times of crisis, and the COVID pandemic...
Today, an interview with Sarah Farrant, Head of Strategy at public relations agency NINICO Communications. What are five trends you see this year? “Podcasts: Easily my top pick. According to Infinite Dial 20, 55...
Spoke to some Public Relations and marketing experts for 2021 predictions on whats to come. Here are what experts told us: Susan Thompson of TopCasinobonus.com told us “In 2021, Sponsored content will become more essential and useful...
The sixth annual study, Woman in the Workplace, by McKinsey and LeanIn.org, grabbed more attention than usual since the heightened awareness was given to diversity and equality in the workplace. Most alarming was that more...
What long-term effect will the pandemic have on the global workforce? An October report by the World Economic Forum (WEC) reported that two-fifths of the companies it surveyed are planning to reduce their workforces....
Word of mouth and foot traffic used to be two of the ways for small companies to market themselves and grow. These days, instead of visiting the business itself, customers prefer to look them...
It takes a special kind of team to enter into a new industry without any sort of blueprint. NisonCo PR was one of the first to take the plunge into cannabis, hemp and CBD specific PR...
This has been a tumultuous year for everyone around the world. As economies are slowly starting to reopen, brands and corporations need strong PR campaigns to be sure they’ll have strong positive exposure to...
Business leaders understand how crucial it is to communicate during a crisis, especially communicating with empathy and transparency. Having these tones in communication during a crisis is what encourages all those included to make...
The old saying about how a lie can get around the world before the truth makes it out of bed never met the internet. These days, misinformation and disinformation can become ingrained into the...
