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EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
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What should police officers do to improve their reputations nationwide? There are many advocacy organizations – like the National Police Association who work to bring national and local attention to the anti-police efforts challenging effective law enforcement at every turn, and to build … [Read more...]
That quote by the late and legendary Leo Burnett, founder of the global ad agency bearing his name, says it all for marketers planning their post-pandemic strategy. Many people who turned to digital media to search and shop during the pandemic expect to continue doing so when it’s over. But what … [Read more...]
One of the most important advantages that a business can have when it comes to public relations is SEO. Because the goal of PR is to provide relevant and valuable information to the people that are looking for that information. Meanwhile, SEO aims to direct all of that information so that it gets in … [Read more...]
Of all the years, 2020 is definitely not the time for an airline to get negative press, and someone apparently trying to get “internet famous” took advantage of that. Reports are coming in from various media outlets that, last week, a “black man wearing a Trump 2020 mask was kicked off a Southwest … [Read more...]
Consumer tastes change over time. Sometimes literally. Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away. Campbell’s Soup Sometimes, an influx of options can create a massive sea change in the marketplace. Such is the case for soup brands. … [Read more...]
In the world we’re living in today, marketing and public relationships have a big overlap and intertwine with each other, and, in order to take advantage of one of them, a brand has to take advantage of the other one as well. However, between writing out blogs or ad copy and media management or … [Read more...]
Colangelo & Partners is a leading fine wine and spirits-focused PR agency in the US offering five basic services: Press Relations, Social Media / Influencer Marketing, Event Marketing, Trade Relations and Content Marketing. Here is a Q & A we conducted with Gino Colangelo, … [Read more...]
Tell us about your role as the Chief Strategy Officer at R&C PMK. The two firms recently merged and now you’re a leader at one of the top shops in the field. The CSO role is new for both firms, and it’s really an opportunity to expand on the fact that, at their heart, every PR … [Read more...]
Plenty of new and upcoming businesses often overlook the importance of public relations when it comes to their marketing strategies, especially when they are leaving the period of the launch and are gearing up for major profits. However, public relations should always be an important part of any … [Read more...]
While internal communication has a significant impact on employee engagement, a majority of organizations lack well-designed internal communication (IC) strategies. Lack of an effective internal comm strategy limits these organizations’ abilities to tap into benefits associated with highly motivated … [Read more...]