PR insights

PR metrics track the effect of PR efforts and result in a detailed analysis of what works and what doesn’t. PR metrics  are extremely helpful since they help PR professionals understand what to prioritize and focus on. They help PR professionals understand whether their PR efforts are reaching the right audiences. PR metrics make it possible to bring about changes in existing campaigns, in order to increase ROI and improve their impact. Given below are some essential PR metrics that PR professionals should use. Media reach The number of mentions a business gets in the media, and the number of... Read More >

The past couple of years have been turbulent. To some extent, they have made businesses realize the importance of a good PR team. A good PR team needs various tools. Those tools can be presentations, conferences, press tours, brochures, or even company newsletters. A lot of media platforms have moved online, and PR professionals are using online tools. Normally PR tools have a database of press contacts, a CRM, and an outreach engine. Some tools have analytics features that help PR professionals work out which type of pitch would work out best. Given below are some PR tools that can... Read More >

The Fintech industry has taken over the world, where new businesses offer exciting new financial services or financial institutions become more consumer-friendly and convenient. It is one of the fastest-growing sectors globally and is also the focus of many new start-ups. But increasing growth also brings increasing competition. It can be difficult for smaller businesses to stand out from their competitors. Therefore, it is important for early-stage fintech startups and smaller fintech companies to invest in fintech PR. PR allows the new or smaller companies to put the word out about their products. It can also help them connect with their... Read More >

With more than 50,000 SaaS companies in the world and many more launching every day, competition is fierce in the industry. This means it can be hard to stand out in a crowd and get people talking about your product or service. A recent Gartner survey revealed that lack of visibility and awareness was one of the biggest challenges for SaaS companies attempting to achieve their revenue goals. Saas PR campaigns are great ways to build brands. PR is a great way to attract new customers to your SaaS company. It can help you generate quality leads, drive web traffic... Read More >

Public Relations, at its center, is a form of communication between a business and its customers or partners. Public relations are commonly associated with large corporations or brands that have an image to maintain. However, PR for smaller businesses is not unheard of. Do Startups or Small Businesses need PR? Smaller businesses tend to have budget or resource limitations, which may make PR a secondary concern. PR is closely associated with brand awareness, a consistent brand image, and maintaining a good reputation. A small business owner may not want to focus on these things. However, PR for a smaller business... Read More >

The importance of the media in the political process has increased exponentially, particularly with the multiplication of communication channels and the development of new technologies. In a world where the media is more influential than ever, politicians must pay more attention to their image. The image that politicians convey is often what will make them known to voters. The political image is an asset that can be used to influence voters' choices. This is where public relations come in, as it aims to influence the reputation of an individual or organization.  It is possible to improve one's reputation through PR... Read More >

Media interviews are opportunities for companies to share messages with the public. To influence a journalist’s opinion, preparation is needed. Such interviews are essential to establish a brand, and also provide an opportunity for people to learn what an organization is about. To ensure that a person emerges victorious from an interview, given below are certain tips that might prove to be helpful. Discover the angle It is important to do a bit of research about a media outlet before agreeing to participate in an interview. Does the media outlet have a particular stand on issues that are relevant to... Read More >

Public relations involves the professional maintenance of a favorable public image by a company or individual. This is the standard followed by PR experts around the globe. The role of public relations in the service industry is very important nowadays because every retail company faces competition regardless of their  niche. PR helps organizations enjoy an advantage over others by developing good relationships with key people. These key people are often in charge of making decisions, and include individuals like managers, journalists, and government officials. A public relations department is usually an internal unit within an organization; a unit that creates... Read More >

The best time of day to pitch a newspaper reporter on the phone is usually between 11 a.m. and 1 p.m., which is when they typically eat lunch at their desks, or after 4 p.m., which is when they are more likely to be finished with all the stories they need to write for the day. Because reporters head home around 6 pm, it is best to contact them before then. There’s no perfect time when it comes to contacting reporters because of individual deadlines and work habits. However good times for this generally range from 9 a.m. to 11:30... Read More >

With a well-planned PR campaign, companies can generate a positive public image and reputation. However, PR campaigns entail a lot more than creating and distributing a simple press release or throwing a fundraiser to generate brand awareness. Businesses that are looking to create successful PR campaigns can easily attract positive media attention, create a positive relationship with the public, and generate more sales. Goals and Limitations When creating a PR campaign, it's important that companies establish the overall goals of the campaign. These goals can be anything from building a positive relationship with the audience, to reaching new audiences or... Read More >