PR metrics
PR metrics track the effect of PR efforts and result in a detailed analysis of what works and what doesn’t. PR metrics are extremely helpful since they help PR professionals understand what to prioritize and focus on. They help PR professionals understand whether their PR efforts are reaching the right audiences. PR metrics make it possible to bring about changes in existing campaigns, in order to increase ROI and improve their impact. Given below are some essential PR metrics that PR professionals should use. Media reach The number of mentions a business gets in the media, and the number of... Read More >