PR insights

Companies of all shapes and sizes face increasing pressure from stakeholders and consumers to be responsive to everyone’s interests and needs. Additionally, the same companies also face the fact that market changes create the need to provide a bigger return on investment (ROI) to shareholders. Both of those elements end up causing a lot of conflict inside companies regarding the value of their reputation. On one hand, plenty of people are in agreement that building, developing, and maintaining a positive reputation is essential for every business in existence. On the other hand, there are still some people that believe the... Read More >

Having strong channels for internal communication inside a company is essential when it comes to improving and even driving motivation with employees.  The reason why a number of companies end up losing out on talent and lacking productivity is simply because of inadequate internal communication strategies. Having strong relationships between teammates is a basic  requirement of effective internal communication, as it encourages collaboration inside a company across multiple levels, and is helpful when trying to achieve business goals. Strong internal communication strategies can promote a positive work culture, increase motivation, and improve organizational output. However, sometimes companies struggle when communicating... Read More >

Recently, the CEO of the tech mortgage company Better.com, Vishal Garg, invited 900 of the company’s employees onto a Zoom webinar. During the webinar, which only lasted about three minutes, he told all of the people attending that their contracts had been terminated. The employees were watching the webinar of the CEO when he announced on screen that all 900 of them would be losing their jobs, which is about 15% of the total staff at the company. Garg told the attendees that everyone who was invited to the call was part of the unlucky group of people that were being... Read More >

For many businesses, it’s never easy to navigate ethical internal issues. While there might be laws and statutes that exist to hold everyone accountable, they’re not enough to keep people from behaving unethically, which can cause some issues for businesses. However, it’s not always easy to define what precisely might be an ethical issue for a company. That is because such issues tend to encompass a wider range of areas beyond a company’s stated ethical standards. Some of the most fundamental ethical issues within a company include promoting work that’s based on trust and integrity.   However, there are some more... Read More >

Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy. In doing so, they develop soil’s organic matter and restore degraded soil’s biodiversity. It is a method of proper land management. Some brands are leading the way in making a positive environmental impact by supporting and building regenerative supply chains. Given below is a list of brands that are implementing regenerative agricultural practices in their supply chain. 1) Nestlé - In the month of September, Nestlé launched its ‘sustainability promise’. It was a pledge to help protect and restore the environment and improve the livelihoods... Read More >

The digital PR industry has been steadily growing over the last few years, with plenty of businesses quickly trying to adapt to the digital spaces that have become popular due to the pandemic. That same change has also established some digital PR trends that have taken over some of the more outdated PR strategies. Artificial Intelligence Writing One of the tools that has seen an increase in use is AI writing assistants, which are tools that can create written content. There are plenty of different AI tools available on the market, and they work by going through a database and... Read More >

A transmedia campaign is the practice of crafting a campaign across multiple media platforms, where each medium makes a unique contribution to the campaign. The campaign can use any combination of media including video games, blog entries, webapps, online videos, blog entries, movies and advertisements. Storytelling that takes place in such a way needs to make sense to the audience as parts of a homogenous world, with shared constituents such as visual elements, storylines and characters. Such a type of campaign has been adopted by marketers to promote brands and products. Ways to run a transmedia campaign - In a... Read More >

Financial services is a term which describes the offerings within the finance industry, including money management and digital banking technology. It addresses financial needs for individuals and corporations. Due to rapid changes in technology during the last decade, the industry is also undergoing a lot of changes. Financial PR is a specialist PR activity concerned with communicating to financial audiences and especially those who can impact share prices. Financial PR showcases relationships with investors. Some of the main activities of financial PR are PR activity surrounding flotation or IPO advice and major structural changes such as mergers and acquisitions. Given... Read More >

The entire world has changed during the pandemic, and has had to get used to new regulations and safety protocols. The pandemic has changed the way PR professionals communicate, and some of these changes are likely to stay. Businesses ranging from international airlines and tourism operators to local businesses were impacted. Other than the health emergency, many organizations faced crises because of restrictions to their operations, as well as income losses. The pandemic led to the loss of more than 1 billion jobs both temporarily and permanently, as businesses closed down, resulting in economic hardship, anxiety, and panic among workers.... Read More >

The fact that the public relations industry is constantly changing means that both PR professionals and businesses have to stay on top of those changes to be able to keep up. Fortunately, when someone has a deep understanding of the fundamentals of PR, it becomes a lot easier to keep up with the latest trends and changes. Setting Goals and Metrics When creating a PR campaign, the first step should actually be the last stage of the process - the goals that a campaign aims to achieve. Additionally, when setting PR goals, it’s also important to make them very specific,... Read More >