PR insights

One of the most important parts of email marketing and PR campaigns is email newsletters. Through newsletters, companies can not only advertise, but they can create stronger relationships with their consumers. Although it might seem like creating an email newsletter for a company is relatively easy, it's not always the case. It's not all about opening up an email platform, writing out a short message, selecting everyone on the list of contacts, and pressing the send button. With a strong email strategy, companies can have successful email newsletters that lead consumers to take a desired action. In fact, companies can... Read More >

In the simplest terms, public relations is whatever a company does that can affect how it's going to be perceived by the target audience, investors, employees, as well as the general public. Public relations is all about a company's reputation, which results from what the company does, says, along with what others say about the business. At its core, PR is all about a planned and sustained effort to both establish as well as maintain a positive image, and mutual understanding between a company and its audience. Aside from maintaining a strong and positive reputation, public relations can be used... Read More >

giant bullhorn Brands and corporations have separate budgets for working on big marketing and public relations campaigns, which is not always available to smaller businesses. Fortunately, there are some ways for businesses to get more publicity and free promotion without spending a lot of time and money . Small businesses should start working on their promotional efforts as soon as possible instead of waiting around for the right opportunity to strike or until they have a big enough budget to pursue promotional efforts. Companies that avoid pursuing publicity from the very beginning end up missing out big-time. This is because... Read More >

When two brands form a brand partnership, they create mutual marketing and PR benefits. The brands may include retailers, car manufacturers, and restaurants, among others. The brands involved pool their resources, creativity, and existing images in order to build an offering that is greater than the sum of its parts. This leads to better customer reach, publicity, and conversions. Co-branding also boosts revenue streams and decreases risks. Sometimes, customers who are loyal to their brands do not attempt to try different brands.  In this case, co-branding helps to reach out to them and increases the acceptance and receptivity of a... Read More >

To try to attract or retain clients, most attorneys these days tend to rely on public relations and marketing efforts. The ones that don't utilize these tools end up losing out. Several decades ago, most of the legal industry believed marketing and public relations to be unethical and tended to avoid promoting themselves. However, these days, plenty of lawyers try their best to learn more about the ethics of communication with both existing and potential clients, and plenty of them also understand how important marketing, advertising, and public relations are when trying to attract new business for themselves. Nevertheless, before... Read More >

Effective public relations strategies are constantly changing, and what used to be an effective strategy even a year ago may no longer be practical for companies. That’s why companies have to keep up to date with the most relevant and current efforts which will help them get more attention and maximize their PR efforts. Today’s media landscape is also constantly changing, which puts plenty of businesses in a difficult position.  But when a company is able to utilize effective PR strategies, it’s easily going to improve its credibility, raise brand awareness, and improve its bottom line. With effective and strategic... Read More >

More than ever before, public relations professionals are under a lot of pressure from their clients to prove their return on investments. To be able to show clients that PR campaigns actually work, a number of agencies have turned to digital tools and vendors.  Cision  One of the most popular, and most widely used software in the PR industry when it comes to metrics and measurements is Cision. Companies that have a global reach and target audiences across the entire world benefit from utilizing this tool because it allows businesses to get the best global snapshot.   It has a very broad... Read More >

One of the key aspects of creating a successful business during this time is utilizing public relations, which is strategic communication efforts that are designed to positively influence how the public views and response to a company. Although plenty of big brands and corporations can afford to have big PR campaigns or work with professional PR agencies that will handle all those matters, brand new companies usually can't afford to do the same. Fortunately, there are several effective strategies that even brand new startups can use to build up some positive public relations effort. Most brand new companies don’t look... Read More >

Recently, during a flight from Philadelphia to Miami, a passenger on a Frontier Airlines flight had to be duct-taped to his seat. This is because he allegedly groped two flight attendants and tried to go after a third one. News outlets obtained a cell phone video from another passenger on the same flight, where the passenger could be seen shouting various profanities while in his seat. He also claimed that his parents were worth over $2 million and declared that his grandfather was an attorney. Later on, he also punched one of the male flight attendants that were keeping an eye... Read More >

When it comes to charitable organizations, many of their marketing teams prefer having the media come to them, instead of going out of their way to get media coverage. However, charitable organizations could be doing a lot more in terms of public relations efforts, and seizing a lot more opportunities to share their stories with as many people as possible. Fortunately, even when an organization doesn't have a big or even a dedicated budget for PR efforts, there are plenty of beneficial strategies they can employ. Charitable organizations should be working hard to show how their work differs from other... Read More >