Branding and Public Relations
It’s not always easy for smaller businesses to tell the difference between public relations efforts and branding, because both of these tools are used to accomplish a company’s goals. Additionally, both of the tools tend to share a lot of foundational elements, such as research, writing, communication, psychology, and utilizing social and traditional media platforms. However, businesses have to understand the different uses between the two, and the limitations and strengths of each, so that they don’t end up wasting their time and resources pursuing the wrong one. Goal One of the first steps in figuring out the difference between... Read More >