RFP, Public Relations, Marketing, Social Media and more!
NewsBasis is a recently launched platform allowing journalists to better interact with their sources, companies, PR agencies, non profits and independent consultants or academics.
The new PRWeb, a better experience for the readers, an improved PR tool for small businesses in need of news distribution channels, and more.
For emerging technologies and companies, there can be no better meeting place than in front of an influential and interested crowd. Billboard, the world’s most trusted source for all things music, just created “Innovators Showcase” for the upcoming Mobile Entertainment Live! event.
Telemarketing–everyone hates getting those intrusive telephone calls, but businesses have to keep up the practice of cold calling prospective customers because it really works, right?
San Pellegrino’s international advertising campaign “Live in Italian” has been launched in the USA. The concept by Ogilvy & Mather features black and white photos taken by famous photographer Elliott Erwitt, capturing S. Pellegrino’s sparkling water in every day life circumstances.
Influence–it’s what we all want. It’s why we hire actors, sports figures, and other celebrities to endorse products and services. If someone with influence recommends something, people will respond.
While the communications landscape has become increasingly complex, journalists continue to rely on PR professionals to address the basics of news gathering in the content they produce. Communicators that overlook this essential need do so at their peril
The International Quality and Productivity Center (IQPC Worldwide) will host a social media seminar in New York July 26 – 28, 2010.
School lunches are getting better and healthier. Most people know they contain less fat, less sugar, fewer calories, and more fiber, but can a good lunch program solve the problem of childhood obesity?
Should upper management hire ghost bloggers to pen their blog posts? How, and when, should ghost bloggers be used? Some experts are dead set against bloggers, while others argue that no harm is done...
