Tony Hayward, a Strong and Robust Leader?!
Is Tony Hayward BP’s biggest PR problem? Hardly. He is a PR liability. But at this point, any action BP takes will be scrutinized and dissected.
Tagged: insights
Kellogg’s explains massive cereal recall
A couple of days after the massive recall of 28 million cereal boxes, Kellogg’s issued a press statement explaining the withdrawn products did not meet quality standards, but did not contain health threatening substances. While some consumers did experience nausea, vomiting and other such symptoms, they were caused by the off taste and smell of the cerials, not by potentially harmful components in the product or its packaging.
Bethenny Frankel – When Personal Brands Grow Stronger than the Real Housewives shows
Real Housewives of New York star Bethenny Frankel is said to be leaving the show due to the drama surrounding the current cast and star her own, Skinny & The City, produced Real Housewives brand owner Bravo. Following a similar trend, Kate Gosseling is moving past her divorce and ex hit show ‘Jon and Kate plus 8’ to be the center of two new shows.
Does Your PR Agency Need a Community Manager?
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client–but, are you really ready?
Google News Creator Says Journalism Is Here to Stay
Google News creator says journalism is here to stay and identified key changes bound to occur in the next five years or so. Journalistic organizations will have to adapt to new trends and channles to stay relevant to their audiences.
Pitching the Babe Ruth of Travel, Peter Greenberg
The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the budding (or expert even) PR professional.
Aruna Shields and Bollywood Class Morality
Director Pravesh Bhardwaj is having his troubles making a film about middle class morality from the celebrity morality standpoint. Finding a Bollywood actress willing to do a nude scene, in a film about women doing nude poses is like finding a needle in the haystack. Actress Aruna Shields understands the importance of nudity to this significant film evidently. But, is it okay to cross this morality barrier? Only the audience can say.
Poor Customer Experiences Make Clients Switch to Other Providers
A new study from Satmetrix, released today, shows that companies are wasting billions on attracting new customers through advertising whilst delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the last six months alone.
You Can’t Sell If You Can’t Communicate
Are you communicating with your audience? If you aren’t, then your public relations campaign is finished before it starts. You can’t sell to your prospective clients if you aren’t communicating with them.
Euro Decline Can’t Overshadow Value, Focus Trier Germany
With the euro in upheaval several avenues of investment will certainly become more viable. A look at local developments in Trier, Germany reveals a lot about what some investment visionaries call “community entitlement,” or the need to build the system back from the ground up. This is not as complex as many imagine, especially not with the help of community.
