PR & Diversity

2022-05-29 by EPR Staff
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Public relations is a field that has been traditionally dominated by white men. This can cause problems for diversity because the lack of diversity in the field means that there are not many people with different perspectives in the room when decisions are being made. This lack of diversity can lead to PR teams making decisions without considering how they might affect other people, which can lead to poor decisions and negative publicity for your brand. Here are some examples of how public relations can cause problems for diversity: White men have a tendency to hire other white men, who... Read More >

Building a trans-inclusive workplace

2022-05-10 by EPR Staff
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Trans people often feel pressured about their identities in social settings. They experience discrimination and hostility even in their workplace. Such experiences can have devastating consequences for their well-being as well as their job satisfaction. Awareness and acceptance are on the rise. Workplace protection on the basis of gender identity has improved considerably. A number of issues still remain. Pervasive issues Work is stressful for a lot of people. Trans people carry the additional weight of concealing their true gender identity for the fear of being ostracized by others. It is traumatic not being able to reveal their authentic selves... Read More >

The Four-day Workweek Experiment

2022-05-09 by EPR Staff
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The pandemic has brought about a lot of change to the world of work. “Flexibility’ has become a keyword in the discussion centered around four-day workweek. Governments and businesses are talking about how people work and not only where they work. The benefits of a four-day workweek would be more well-being and better work-life balance, but not at the cost of productivity. Unexpected consequences For some, it is difficult to get past the idea that five days is the right number to work. A workday may be cut off from the calendar, but the workload, in most cases, remains the... Read More >

The retail landscape in the post-Covid world

2022-05-03 by EPR Staff
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The pandemic witnessed many shuttered storefronts. Retail sales dipped and major stores like Pier 1, J.Crew, and Neiman Marcus filed for bankruptcy in 2020. In spite of a drop in physical store sales in 2020, overall sales actually grew by 6.7%. This was largely due to e-commerce. As the economy re-opens, the growth will be even better. Retailers need to make changes to their brick-and-mortar stores to attract customers back to their physical locations. The industry shift - The next few years will result in a great industry shift, and creative retailers will enjoy a competitive advantage. E-commerce is already... Read More >

Effective unconscious bias training

2022-04-30 by EPR Staff
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With mounting public outcry over racist incidents across the world, employers are trying to make their organizations more inclusive and diverse. Unconscious bias training has played an important role in these efforts. This type of training aims at raising awareness about the mental shortcomings that lead to racist or sexist judgments. The goal of this type of training is to lessen bias at work, from recruiting and decisions about promotion to communicating with colleagues and customers. The impact of effective unconscious bias training - Effective unconscious bias training does not only increase people's awareness of bias. It helps them assess... Read More >

Wireless chargers integrated with the workspace

2022-04-30 by EPR Staff
Wireless Charging Technology

Wireless charging is also called inductive charging. It provides a convenient and cable-free way of charging electronic devices. It normally requires two things: a charger and a mat or stand. Wireless chargers provide a charging surface to attach to a smartphone or earbuds. Wireless chargers come in a variety of sizes and shapes, giving consumers plenty of choices. These chargers safely transfer power to devices and put less strain on a phone’s charging port. Given below are wireless chargers that are convenient and integrated with the workspace. The invisible choice - The UTS-1 Invisible Wireless Charger by Kew Labs is... Read More >

Effective PR Strategies to Promote a Saas Company

2022-04-24 by Ronn Torossian
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With more than 50,000 SaaS companies in the world and many more launching every day, competition is fierce in the industry. This means it can be hard to stand out in a crowd and get people talking about your product or service. A recent Gartner survey revealed that lack of visibility and awareness was one of the biggest challenges for SaaS companies attempting to achieve their revenue goals. Saas PR campaigns are great ways to build brands. PR is a great way to attract new customers to your SaaS company. It can help you generate quality leads, drive web traffic... Read More >

The death of Dubsmash

2022-04-01 by EPR Staff
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During the years 2014-2015, Dubsmash was extremely popular as an app for people who enjoyed lip-syncing or dancing to short videos. This free German app lets users take selfie videos and choose any sound from Dubsmash’s Soundboard to play during the videos. Since its launch in November 2014, it has been downloaded over 20 million times. The app was an easy way to record humorous videos without exerting oneself too much. For an app that experienced success, it would be helpful to know what went wrong. What set it apart from TikTok Although people could record one minute of live... Read More >

Robots in retail

2022-03-22 by EPR Staff
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Robots, to some extent, ensure safety for human beings as they can work in risky circumstances. Not only is their work accurate, which reduces wastage, they can also work for greater lengths of time compared to human beings. This also lessens the cost of production and makes goods cheaper. With the pandemic, demands for hygiene have increased, particularly in retail and hence stores are using robots to serve customers better. Amazon as the trendsetter Amazon started using robots in its warehouses in 2012. In a recent blog post, the behemoth demonstrated how its robots improve the safety of its workplace... Read More >

Correct Utilization of a Progress Bar

2022-03-10 by EPR Staff
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It's not always easy for companies to drive conversions, and most of the time, when asking potential consumers to take any action, they end up doing the exact opposite of that ask, like abandoning their shopping cart. There are plenty of strategies that companies can use to drive more conversions, but one of the frequently overlooked ones is adding a progress bar to the company's business website. The progress bar lets consumers know where they currently are in the process of completing an action, whether that action is making a purchase, or simply filling out a form. A progress bar... Read More >

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