PR leaders

Introducing: Bespoke Real Estate, King of the Hamptons

2020-06-24 by EPR Staff

The Hamptons, part of the East Egg of Long Island, is known for its miles of glittering, sandy beaches, its status as a vacation spot for Manhattanites, and lavish real estate. For those seeking opulent, waterfront homes at an equally opulent price tag, there’s no better brokerage firm but Bespoke Real Estate. Known for their client-focused approach tailored to $10M+ properties, Bespoke Real Estate is the first and only firm of its kind which has no independent agents. Their clients have access to an entire agency of niche specialists who are able to show them the finest homes currently on... Read More >

Q & A With Paige Arnof-Fenn of Mavens & Moguls

2020-06-24 by EPR Staff

We conducted an interview with  Paige Arnof-Fenn of Mavens & Moguls  How has Covid affected your business? I  started a global branding and marketing firm 19 years ago in Cambridge, MA.   I am very concerned about the  spread of this virus and the short and long term impact it will have on the economy.    We have had a few delayed projects but no client  has been lost yet but projects have slowed, everyone is still on board knock wood.  For professional service firms like mine we will recover even if our revenues slow from the crisis.  The biggest change for me, my... Read More >

Q & A With Michelle Lyng of Novitas Communications

2020-06-04 by EPR Staff

Q: How Does Joining a Global Network Benefit an Agency? As boutique agencies continue to chip away market share from behemoth agencies, it is inevitable there will be growing pains. Too often – still – small and mid-sized agencies are told they cannot compete for top tier accounts – even when that statement is wholly inaccurate. Small and mid-sized agencies can be just as well-resourced as large agencies and often are scrappier, more engaged, and more innovative out of necessity. But, as PR folks know, perception is reality.  Smaller firms must have a stockpile of tools to compete for choice... Read More >

5 Companies Doing Robotics PR Right Now

2020-06-03 by EPR Staff

5 Companies Doing Robotics PR Right Now For many, even public relations professionals, the subtleties between tech PR and robotics PR are difficult to discern. With the robotics industry constantly growing, it’s more important than ever to understand how to provide the most tailored services to these clients.  Though many robotics companies have their own PR departments, there are a few notable PR agencies providing robotics-specific PR services. Read on to discover what PR efforts are necessary to help robotics companies succeed. 5 Model Companies for Robotics PR 1. By the Sea Communications By the Sea Communications, founded by Gaby... Read More >

PR Legend Harold Burson Passed Away

2020-01-22 by EPR Staff

The public relations mastermind that co-founded Burson-Marsteller, and then managed to build the firm into one of the leading forces in the PR industry, died on January 10, at a rehabilitation center in Memphis. Harold Burson was 98 years old. According to Catherine Sullivan, a spokeswoman for Burson Cohn & Wolfe, the cause of death was a complication from a fall. Throughout the years, Burson was one of the leading men in transforming the field from a small-scale industry into a global business that employed thousands of people. In 1988, Burson stepped down from his role as Chief Executive Officer... Read More >

The Role Of StoryTelling in PR

2019-12-16 by Ronn Torossian

Storytelling in PR For many, communicating to connect with an audience is the ultimate goal of public relations. That’s why digital storytelling is a communications trend with no end in sight, with skilled story writers a vital part of any modern marketing team. Take, for example, a shopper looking for a new pair of shoes. On one rack, a company advertises how many pairs of shoes they’ve sold in the past five years. On another, a firm heralds how a portion of its sales are diverted to public projects in needy communities. More often than not, the second firm will... Read More >

From A PR Crisis To A New Conversation

2019-11-25 by Ronn Torossian

In the last few years, Facebook has been facing plenty of scandals. That, along with plenty of calls from regulators to break up this tech giant has led Facebook into a PR crisis. First, it was the scandal where Facebook had been giving its user’s information to a private consumer data company. Which meant that personal information of over 2 billion monthly users - data that people had shared on the social media platform, had been practically handed over to advertisers as a way to monetize the information. Who Controls the Data? Then, it came out that it wasn’t just one... Read More >

“…Love and Marriage Go Together Like a Horse and Carriage.”

2019-10-30 by EPR Staff

“…Love and Marriage Go Together Like a Horse and Carriage.” Frank Sinatra crooned those words back in 1965 to get across the point of the song’s punch line: “You can’t have one without the other.” So, it is with managing today’s workforce. The horse and carriage may be long gone but trust and positiveness are paramount in order to be a successful leader today. You can’t have one without the other. This is far from encouraging touch-feely attitudes or false praise, but trust and positiveness go a long way toward creating a healthy culture within an organization. There is a... Read More >

Important Leadership and Management Skills for Success

2019-10-21 by EPR Staff

All project leaders and office managers need to positively interact with team members. As much as communication is a big part of the interaction, employees also need to be motivated, respond to feedback, and solve problems in the workplace. Here are the skills that make a strong leader: Communication  Clear and succinct communication makes it easier for employees to perform tasks while keeping in mind the company’s goals. This includes all forms of communication such as face-to-face, over the phone, email, or social media. Leaders need to be active listeners for effective communication. Employees will often raise concerns and issues... Read More >

Confidence is Key When it Comes to Female Leaders

2019-10-08 by EPR Staff

The digital realm surely has great potential to be more egalitarian, more inclusive and less prejudiced than the traditional one. Users often don’t know who is sitting behind the screen, who is handling the request they have sent in, and who is writing the words they are reading. Even so, the digital world remains dominated by men. Rebecca Enonchong, a tech founder and CEO of AppsTech, has often discussed how hiding her title as a female founder was crucial to helping her company grow. However, she was unable to hide her role from venture capitalists, and this, she says, has... Read More >

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