PR leaders

How To Find A Great Public Relations Firm This is a guest interview with Katherine M. Rothman of KMR Communications At its inception, public relations was a tactical operation to crystalize public opinion for Fortune 500 companies, Hollywood studios, celebrities and politicians.  As decades passed and the world became globalized, public relations became a necessary complement to traditional advertising and marketing. Anyone with a professional or public image needs PR representation.  To admit to having a publicist was not the norm. Today, having a PR firm is like a badge of honor- that one is successful enough to be able to... Read More >

Chief Communications Officer Must Have’s The role of a Chief Communications Officer, or CCO, is constantly evolving as the digital and communications landscape is also in flux. Being a CCO now covers many aspects of the organization, from public relations to internal communications to branding. As a result, in many organizations, CCOs have taken on a more prominent leadership role. Because of their knowhow, the CEO and the board usually turn to CCO’s for strategic advice. Therefore, it is no longer sufficient for CCO’s to just be competent at the communications side of things. Here are some of the essential... Read More >

Best Public Relations Practices for Small Businesses Even without an enormous budget, small businesses can still make a splash with strategic public relations. PR is necessary for the positive reception of any business, so don’t skip this vital step and be sure to hire a professional if this is unchartered territory for you. Public relations is all about the public, or target consumers’, view of a brand. Having a well thought out PR strategy can spell out success for a brand with a forward thinking vision. We’ve compiled a list of best practices for PR for small businesses. Know Your... Read More >

How to Stay Organized as a CEO There are as many ways to organize as there are different personalities and there is definitely not a one-size-fits-all approach. There are many variables to think about while finding the right organizational system for a CEO. What are you having problems organizing and what has been tried that hasn’t worked? Figuring this out will go a long way to finding the best system. Get Creative Being creative with the organizational system can help tremendously. Think beyond color coding a calendar, though this can be very useful as well. Jack Dorsey, CEO of Square... Read More >