strategy

Janet Thaeler Speaks About Social Media

2009-01-28 by EPR Staff
janet thaeler newspaper girl

Janet works for OrangeSoda Enterprise, a company that has a website as fresh as its name, and with her we launch Featured Experts - a category that will bring you advice from the best of the best in public relations and social media. I met her via Twitter - where she goes by @NewspaperGrl - follow her and I promise you will not regret it. My first impression was that OrangeSoda made the best move in hiring her. After she graciously answered all the questions in the interview below... well, I'm even more impressed: Everything PR: What is your professional... Read More >

PR Made Caylee Sunshine Dolls Popular

2009-01-28 by EPR Staff
CAYLEE SUNSHINE DOLL

This is not a case for the “goofy awards” – we “offer” those to correct some small mistakes or blunders that, if corrected, can only benefit the reputation of the “awarded.” This is a more likely a case for “PR horror stories” than anything else. The Orlando Sentinel and a few other high profile news sites report that Showbiz Promotions, based in Jacksonville, had planned to sell its Caylee Sunshine doll for $29.99. This doll was apparently meant to represent "a tribute" to Caylee Marie Anthony a little girl who disappeared on July 15, 2008. Her remains were found five... Read More >

Good Public Relations Is Not About Sales

2009-01-09 by EPR Staff
Art of Public Relations

Public relations is one of the most important functions of any business obviously. I know, some businessmen might initially have a reaction of; “Who can afford those guys?” especially if they operate a small business. However, public relations is about just this, relating to the public. It is what businesses do whether for themselves (in house), or in retaining experts to do it for them. Reaching the public is not something that an entrepreneur can opt out of, so the key to PR is in the proper valuation of firms and their compatibility with a client. This profession and the... Read More >

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