RFP, Public Relations, Marketing, Social Media and more!
There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?
PR goofs may be funny, but they can ruin your campaign. Learn some ways to avoid PR mistakes before they happen.
For the past two or three posts here at Everything PR, I’ve been discussing the urgent need for PR firms and others who promote products or companies to keep up with the changing role...
Makovsky + Company is one of the world’s leading PR and investment consultancies. We intended to evaluate the company’s online digital presence, and found some real pluses and on the other end of the spectrum, a few surprising minuses which indicate “loose ends” with regard to the company’s branding online.
Our focus is, as it should be, on the Internet primarily. It is our area of expertise, it is what we do. We are not perfect, but we know what perfect looks like. Waggener has a wonderful digital footprint in their site. Aesthetically, it is superb in my mind. However, much like Edelman, but in some different was, it is flawed. This is not the worst thing in the world, but for a company that represent Microsoft, and professes to be cutting edge, it does send the wrong message.
She works for OrangeSoda Enterprise, a company that has a website as fresh as its name, and with her we launch Featured Experts – a category that will bring you advice from the best of the best in public relations and social media. They don’t have to be famous: their actions and professional conduct are what define value in our glossary.
“If a company does not think enough of themselves or their potential clients to make the best site (or store front) possible, then how can they be expected to convey their client’s ideals?”
SHIFT will focus on increasing brand visibility and generating greater awareness of Powered and its services.
CLIO Awards’ entries deadline for the Strategic Communications/Public Relations category is February 13, 2009. We wish you good luck!
Public relations is one of the most important functions of any business obviously. I know, some businessmen might initially have a reaction of; “Who can afford those guys?” especially if they operate a small business.
