PR

Waggener Edstrom: Being Second Means Trying Harder

2009-01-28 by Richard D. Pace
waggenerlogo

Evaluating high dollar PR agencies is, well, it is fun. No matter what field you are in, there is a standard set and one to be reached. I ventured into the Edelman camp a few days ago and found a marvelous icon of communications might, with only a slight oxidation on its chain mail armor. Today, as I promised, I went down the list of the most successful agencies in the world to number two Waggener Edstrom. Interestingly, though these giants of media bear some resemblance, there are striking differences as well. Waggener is led by CEO and President Melissa... Read More >

Janet Thaeler Speaks About Social Media

2009-01-28 by Richard D. Pace
janet thaeler newspaper girl

Janet works for OrangeSoda Enterprise, a company that has a website as fresh as its name, and with her we launch Featured Experts - a category that will bring you advice from the best of the best in public relations and social media. I met her via Twitter - where she goes by @NewspaperGrl - follow her and I promise you will not regret it. My first impression was that OrangeSoda made the best move in hiring her. After she graciously answered all the questions in the interview below... well, I'm even more impressed: Everything PR: What is your professional... Read More >

Horn Group – Cutting Edge Digital World Image

2009-01-22 by Richard D. Pace
Horn Group everything-pr

I spend a good deal of time scanning the Web for PR goofs so that we might illustrate and inform about how NOT to approach things. Today I really wanted to applaud Horn Group Digital Communications, in particular for the way in which they have seamlessly represented themselves both visually and contextually. From their landing page, to their insightful blog “Brass Tacks”, the firm has communicated themselves symbolically and literally as a tailored, refined and congruent business. This is conveyed in everything on their site. In the digital world, it is ever more crucial to demonstrate effectively who we are.... Read More >

Shift Communications PR: Social Media Needs Public Relations

2009-01-21 by Richard D. Pace
Shift Communications Logo

Shift Communication’s first claim to fame is they were the PR firm launching the first social media press release (SMPR – download *.pdf template). The firm started in Boston, but now have four locations by adding offices in New York City, San Francisco and their most recent in Austin, Texas. In that first Shift Communications social media press release, they forged new territory, making life easier for journalists and bloggers alike to do their job. They set it up in a similar format to an e-newsletter with structured information, written content, and visual/audio content to boost the understanding of content.... Read More >

CLIO Awards Category: Strategic Communications and Public Relations

2009-01-15 by Richard D. Pace
Clio Awards

The CLIO Awards will be celebrating its monumental 50th Anniversary in Las Vegas. CLIO will award the most remarkable accomplishments in advertising. This year CLIO has added a new competition category: Strategic Communications/ Public Relations. Executive jury chair will be Edelman’s president and CEO Richard Edelman. "In keeping with Clio's 50-year tradition of recognizing the highest levels of creative communication, we are pleased to announce the new category that will acknowledge those in the industry who understand the power of public relations and communications in this highly competitive arena," said Wayne Youkhana, director of the CLIO Awards. "We are also... Read More >

Good Public Relations Is Not About Sales

2009-01-09 by Richard D. Pace
Art of Public Relations

Public relations is one of the most important functions of any business obviously. I know, some businessmen might initially have a reaction of; “Who can afford those guys?” especially if they operate a small business. However, public relations is about just this, relating to the public. It is what businesses do whether for themselves (in house), or in retaining experts to do it for them. Reaching the public is not something that an entrepreneur can opt out of, so the key to PR is in the proper valuation of firms and their compatibility with a client. This profession and the... Read More >

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