RFP, Public Relations, Marketing, Social Media and more!
With increasing globalization, more companies are engaging in global corporate communications. In some cases, international PR involves higher stakes and higher risks. As the size and location of the audience grow, you need to...
Canadian Rapper Drake made allegations the entertainment and hotel complex Parq Vancouver, claiming he was racially profiled and barred from gambling from the venue. Parq Vancouver’s response to these events has been touted as...
British supermarket chain Iceland’s Christmas advertising has been banned from television because its “overtly political” advert was deemed to have breached political advertising rules. Iceland’s marketing director, Neil Hayes, is now working on Plan...
Public Relations has evolved into something that might be unrecognizable from its origins. What started out banners, clever marketing advertising and television, has transformed into something much more complex and dynamic. Keeping up with...
If you ever step inside a public relations firm, chances are most of the employees are women. While there are still plenty of men in the industry, for the most part, it’s a female-dominated...
International business can get very political, and successful executives understand how to leverage PR panache in a way that effectively communicates their message while creating buy-in, or at least a better bargaining position. However,...
Whatever your influencer needs, HYPR has the scoop. As the stubborn wild west of marketing and public relations, social media can be a difficult beast to tame. Enter HYPR: an advertising and public relations...
In recent months, and in response to massive consumer and political pressure, social media companies have been clearing the decks, deleting bad actors and “fake” accounts while also limiting the accounts of provocateurs. Facebook...
FleishmanHillard Taps Dianna Kraus to Head Updated Sports Practice FleishmanHillard have now announced that Dianna Kraus, a veteran of the company will be taking the role of global managing direct for the recently relaunched...
A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers. However, as the media world continues to change, and the preferences...
