PR News

Surfside is a marketing technology for the cannabis niche. It is a marketing and data platform that was created for the cannabis industry. The company has announced the conclusion of a $4 million seed deal round. The deal was led by Casa Verde. Karan Wadhera, the managing partner of the company will now also serve as one of the company’s board members. Surfside Surfside is a new startup that is controlled by its two founders, who share between them lots of experience in the data and marketing space. Surfside’s founders Michael Blanche and Jon Lowen both worked with SITO Mobile.... Read More >

DraftKings has acquired Golden Nugget online gaming in a $1.56bn deal. With the acquisition, the sports betting operator has entered into a commercial agreement with the Houston Rockets of the NBA. The betting firm is set to launch a sportsbook at the Houston Rockets’ Toyota Center arena, pending approval from regulatory and legislation authorities in the state. Draftkings, a betting giant and daily fantasy organization, has entered an agreement to acquire Golden Nugget (GNOG), an online gambling firm. The transaction is all-stock, and expected to be concluded in the first quarter of 2022. The conclusion of the stock transaction only... Read More >

Integral Ad Science, an ad-verification firm is ready to acquire Publica LLC, a connected TV advertising platform focused on internet-connected TV in a $220 million cash and 25% stock transaction. IAS intends to improve its connected TV strategy with the deal, and help content publishers to monetize their video programming better. This will be done across CTV devices. IAS also intends to build new tools to enable advertisers to access better transparency and provide them with transparency in their inventory quality. The company believes advanced technology and data is the future of CTV advertising, and that by acquiring Publica, they... Read More >

Ronn Torossian, Founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the U.S., spoke to Everything PR on how the pandemic affected public relations, the current state of the industry, and how his agency has continued to succeed despite the challenges of the last year. 5WPR has just launched their new tagline – “Built For Now.” How has the past year and the pandemic affected the PR industry? This past year was a turning point for the industry. With the coronavirus and social justice movements dominating day-to-day life, businesses have never had to communicate more,... Read More >

Nordic Consulting Names Allison+Partners as PR and Marketing Agency of Record The global leader in providing advisory services, talent acquisition, and enterprise support services, Nordic Consulting, named Allison+Partners as its marketing and PR agency of record. Allison+Partners will be working with Nordic Consulting on thought leadership, brand positioning and engagement, digital and content development, as well as media relations, to help raise awareness for the company’s healthcare products and services. The ultimate goal between the two parties is to introduce and scale incredible solutions that can benefit payers, providers, and everyone else in need of Nordic Consulting’s products or services.... Read More >

Designated market areas (DMAs) refer to the geographic areas within which a population receives similar radio, television, and broadcast channels.DMAs are also referred to as media markets, broadcast markets, or TV markets. Sometimes DMAs also apply to recipients of online and newspaper content.  Often DMAs are ranked based on the population size in a region. This ranking method means that designated market areas can include cities, metropolitan areas, or mixed regions. When used by market researchers, DMAs reveal info about audience demographics and the products they consume—new shows, radio programs, etc.  While the internet has changed the way firms employ... Read More >

The Company Is Focused On Creating The Best Vaporizers On Earth & Since 2013, Has Been A Dominant Driver In Cannabis Innovation; Client Joins Growing VirgoPR Cannabis Practice Virgo PR, a New York PR agency that creates campaigns that delights audiences and attracts their attention, has been appointed Public Relations Agency of Record for Dr. Dabber, Dr. Dabber: The #1 Online Store for vape pens, wax pens, and dab pens.  Since 2013, Dr. Dabber has been a dominant driver in cannabis innovation, introducing the first low-heat wax pen with the Ghost, revolutionizing the vaporizer pen industry almost overnight and winning our... Read More >

In considering paid media, it can be understandably difficult for some advertisers to decide between using Google or Facebook since both have large followings and also bring with them the power of their affiliates. Google has YouTube, the second-highest trafficked global site, in its corner. Facebook, on the other hand, has Instagram, Facebook Messenger, and WhatsApp behind it. For small and medium-sized businesses trying to choose between Facebook and Google ads, Facebook may be the best. But when it comes down to Microsoft advertising and Google ads, Google wins out. These were the results of a recent survey partnership between... Read More >

Growing PR Firm Launches Cannabis Practice Leading With Native Leaf Co’s First To MarketWhole-Leaf Hemp Wraps Virgo-PR, a New York PR agency that creates campaigns that delight audiences and attract client/customer attention has been named PR Agency of Record for Native Leaf Co, a line of hemp leaf wraps handpicked from the cannabis plant - becoming the first and only company to offer a natural hemp wrap from cured hemp leaves. Accessing these types of hemp leaves, known as fan leaves, has always been difficult for the everyday cannabis enthusiast as it involves growing the plant themselves - making it inaccessible... Read More >

New Head of Finn Partners Service Group 2021 has been filled with change and growth in many sectors. In the world of public relations Nicole Cottrill was named head of the Finn Partners newly created position of head of the agency’s services group. As head of the agency’s health provider service group, Cottrill will oversee counselling for clients of the group such as physicians, long term healthcare providers and hospitals. Edelman Reports a 5.7% Revenue Drop Looking back on revenues of 2020, PR firm Edelman has reported a drop of 5.7% in revenue. The firm says revenues dropped from $892... Read More >