Maximizing On Public Relations At SXSW
Over the past few years, some brands have seen diminishing returns at the massive Austin, Texas based festival of spectacle known as South By Southwest (SXSW). But not everyone. In recent years, some brands...
Tagged: public relations
What is an Advertising & Public Relations Search Consultant?
That’s a pretty long title for a job, is must be important, right? Turns out, it actually is. A Public Relations search consultant (or ad agency search consultant) helps a client find the perfect...
Mixed reactions to Gillette’s marketing campaign addressing the #MeToo movement
Gillette recently released a marketing campaign to address the #MeToo movement and vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man’. The company released an ad, putting...
The Demise of SXSW has Been Greatly Exaggerated
Over the past several years, it’s become chic in the industry to dump on SXSW. The renowned Austin business festival is all out of steam, bereft of ideas, and all-around stale… or so the...
EfficiencyOne Issues Creative RFP
EfficiencyOne is seeking a Creative Services Agency to support our marketing and communications goals. These goals support Efficiency Nova Scotia’s mandate to provide energy efficiency services for residents and businesses within Nova Scotia, and...
Economy is Strong, but Department Stores Are Still Seeking Solutions
Effective communication has always played a vital role in profitability, no matter what your business offers. That challenge, here, is that communication – both the methods and the expectations, change over time, so what...
#FijiWaterGirl takes center stage at the golden globes
The golden globes had an unlikely star this year – Kelleth Cuthbert, a model at the event’s red carpet holding a tray of Fiji Water bottles. Given her prime position on the red carpet,...
Major Challenges of PR Professionals
Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis. Yet public relations is an industry that is known for...
A Guide to Customer Acquisition
For many businesses, sales can be an unpredictable beast to conquer; oftentimes, attracting new customers feels more like a game of chance than one of public relations strategy. Even so, if you want to...
Discover Puerto Rico Issues Public Relations RFP
Purpose: The Puerto Rico Destination Marketing Organization, Discover Puerto Rico (“DPR”) seeks a world-class Public Relations firm to continue elevating and protecting the DPR destination brand and keep Puerto Rico top-of-mind for travelers thru...
