It is said that the American public has an unhealthy obsession with being a star. Author of “Fame Junkies: The Hidden Truths Behind America’s Favorite Addiction,” Jake Halpern, asked hundreds of teenagers what they would change about themselves if they could and found many wanted fame over anything else, including intelligence. Today’s generation lives and breathes the celebrity life from gawking at movies stars hanging out on the red carpet to touring the homes of sports giants.
In a move that really shows the PRSA does have teeth, the Dallas chapter of the organization as not only condemned unethical behavior, but banned ex-newsman Mike Snyder for life. And in so doing, the local chapter sheds light on the darker side of bad PR practice.
Reputation Changer launched a tool that helps anyone have embarrassing or unflattering images of themselves suppressed within the Google Image Search database.
You don’t have to use social media long to see one of its biggest drawbacks—hiding behind computers often gives people more courage to be mean. Anonymous readers can leave hateful, hurtful words in blog...
The sixth volume of the Crisis Management Guidebook that has just been launched by PR News offers important information on this topic, from research tips to social media tactics developed by top crisis experts. The volume also provides a step-by-step action plan which will help companies best handle the first critical hours of a crisis. The Crisis Management Guidebook includes tips on how to create messages under pressure, crafting a social media action plan and checklists that will help companies prepare for a crisis.
Nutella is advertised as a healthy food, and a KFC Twister wrap allegedly poisoned with salmonella a seven-year old girl in Australia in 2005. Both companies lost enormous sums in law-suits, yet KFC intends to appeal, while Nutella agrees to settle. What are the PR impacts for both companies?
Social media marketing campaign is becoming a most popular and useful marketing option for business. It is also readily apparent that social media is here to stay, and that is will prove to be...
Keith Zakheim, president of Beckerman PR, threatened to fire any employees who do not replace the milk after they finish it. Is he right, wrong? What would you do in his position?
Some Bank of America customers trying to access their online and mobile accounts were unable to get through today, a website outage that resembles so much a similar issue last January.
Online reputation management is about identifying what is being said about you online, responding where appropriate and building up a positive digital reputation.
